Hasbro's Selfie Series Turns Fans into Their Own Action Figurine
Amy Duong — July 14, 2022 — Art & Design
References: hasbropulse & hypebeast
Hasbro works in collaboration with progressive 3D printing brand Formlabs on the latest Selfie Series that will allow fans to customize their own action figure that stars themselves. To do so, fans will download the Hasbro Pulse app and scan their face. They will then choose their own figure and customize their personal characters by choosing the hairstyle and more. The current options of characters include those from Marvel, Star Wars, Power Rangers, G.I. Joe, and Ghostbusters.
Speaking about the new project, Max Lobovdky, Formlab's CEO and co-founder stated that 3D printing has long been viewed as a prototyping tool, but the Hasbro Selfie Series personalization platform demonstrates that Formlabs enables end-product manufacturing at scale. I love making and personalizing things I use and am excited to see how fans react to this new 3D printing-powered experience.”
Image Credit: Ghostbuster, Columbia Pictures Industries Inc.
Speaking about the new project, Max Lobovdky, Formlab's CEO and co-founder stated that 3D printing has long been viewed as a prototyping tool, but the Hasbro Selfie Series personalization platform demonstrates that Formlabs enables end-product manufacturing at scale. I love making and personalizing things I use and am excited to see how fans react to this new 3D printing-powered experience.”
Image Credit: Ghostbuster, Columbia Pictures Industries Inc.
Trend Themes
1. Personalized Action Figures - Fans can now customize their own action figure that stars themselves using the Hasbro Selfie Series personalization platform and 3D printing.
2. 3D Printing in End-product Manufacturing - The collaboration between Hasbro and Formlabs demonstrates that 3D printing can enable end-product manufacturing at scale.
3. Augmented Reality for Personalization - The Hasbro Pulse app allows users to scan their face and customize their personal character using augmented reality technology.
Industry Implications
1. Toy Industry - The personalized action figure trend is disrupting the traditional toy industry by allowing individual customization at scale through 3D printing.
2. 3D Printing Industry - The use of 3D printing for end-product manufacturing in collaboration with Hasbro is disrupting traditional manufacturing processes.
3. Augmented Reality Industry - The use of augmented reality technology in the Hasbro Selfie Series personalization platform is disrupting traditional methods of personalization within the toy industry and beyond.
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