Pepsi Karaage Senyo Cola Pairs with Japanese-Style Fried Chicken
Michael Hemsworth — June 9, 2022 — Marketing
References: suntory & soranews24
The Pepsi Karaage Senyo Cola (AKA Pepsi Cola Exclusively for Fried Chicken) is a special refreshment in the Japanese market specifically formulated for cutting through the oiliness of Japanese-style fried chicken.
The soda features a more subtle scent and sweetness compared to original Pepsi, and also boasts a transparent profile to further enhance its ability to cut through oily meals. The zero-calorie soda is likely to be a hit with avid fans of the aforementioned cuisine and will help them to enjoy impressive refreshment when taking a sip after a bite.
The Pepsi Karaage Senyo Cola is arriving on store shelves on June 14, 2022 and will be right at home alongside Pepsi Nama, which also boasts a distinctly refreshing flavor. The brand is hoping consumers will try both to decipher which is best for pairing with their favorite foods.
The soda features a more subtle scent and sweetness compared to original Pepsi, and also boasts a transparent profile to further enhance its ability to cut through oily meals. The zero-calorie soda is likely to be a hit with avid fans of the aforementioned cuisine and will help them to enjoy impressive refreshment when taking a sip after a bite.
The Pepsi Karaage Senyo Cola is arriving on store shelves on June 14, 2022 and will be right at home alongside Pepsi Nama, which also boasts a distinctly refreshing flavor. The brand is hoping consumers will try both to decipher which is best for pairing with their favorite foods.
Trend Themes
1. Cuisine-specific Beverages - Opportunity for beverage companies to create customized drinks that cater to specific cuisines and enhance the dining experience.
2. Transparent Beverages - Creating transparent beverages that can cut through oily meals could be a disruptive innovation opportunity for the beverage industry.
3. Flavor-enhancing Beverages - Developing beverages with subtle scents and sweetness that complement the flavors of specific cuisines could be a profitable trend for the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry could capitalize on creating cuisine-specific drinks, transparent beverages, and flavor-enhancing beverages to cater to specific dining experiences.
2. Food Industry - Partnering with beverage companies to create cuisine-specific beverages could be an opportunity for the food industry to enhance the dining experience.
3. Fast Food Industry - Fast food chains could collaborate with beverage companies to create customized drinks that pair well with their specific cuisine and drive customer satisfaction.
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