CASETiFY Collaborated to Create Limited-Edition Coca-Cola Accessories
Laura McQuarrie — April 6, 2020 — Marketing
References: CASETiFY & prnewswire
CASETiFY and Coca-Cola came together to make a collection of limited-edition Coca-Cola accessories based on CASETiFY's best-selling styles. The Coca-Cola Collection is true to Coca-Cola's iconic logo and signature colors, and it represents the newest addition to the CASETiFY Co-Lab program. In the collection inspired by the iconic soda brand, fans will find more than just tech accessories for their phones.
AsCASETiFY CEO and Co-founder Wes Ng describes, "As a Millennial and Gen Z brand, we can't imagine a time in our lives where we haven't seen Coke's refreshing beverages around us... This collaboration speaks to the global connection that technology brings with it, as well as a brand partnership strongly aligned through shared values of happiness and the spirit of individuality."
Image Credit: CASETiFY
AsCASETiFY CEO and Co-founder Wes Ng describes, "As a Millennial and Gen Z brand, we can't imagine a time in our lives where we haven't seen Coke's refreshing beverages around us... This collaboration speaks to the global connection that technology brings with it, as well as a brand partnership strongly aligned through shared values of happiness and the spirit of individuality."
Image Credit: CASETiFY
Trend Themes
1. Limited-edition Collaborations - The popularity of limited-edition collaborations can be a disruptive innovation opportunity in creating hype around exclusive products.
2. Branded Tech Accessories - The increasing demand for branded tech accessories creates an opportunity for businesses to expand their product lines and increase brand visibility.
3. Iconic Logo Designs - The trend of using iconic logo designs for product collaborations provides a potential innovation opportunity for companies to tap into familiar and recognizable brands.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can benefit from creating branded tech accessories to increase product offerings and brand recognition.
2. Fashion and Accessories - The trend of limited-edition collaborations presents an opportunity for fashion and accessories companies to partner with notable brands and create exclusive product lines.
3. Beverage - Food and beverage companies can tap into product collaborations to create unique brand experiences and expand their customer base.
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