The First-Ever Pepsi Donut Was Created with Randy's Donuts
Laura McQuarrie — January 22, 2022 — Lifestyle
References: prnewswire
The first-ever Pepsi donut has been created with Randy's Donuts and it takes the form of a sweet treat that shares an edible version of the iconic brand's logo. The limited-edition Pepsi ColaCream Donut will be available exclusively available at Randy's Donuts original Inglewood location and the purchase of the Pepsi ColaCream Combo Box comes with a 20-ounce Pepsi. Additionally, those who order the box can scan the QR code for their chance to win other exclusives like Pepsi x Randy's Donuts merch, Randy's Donuts gift cards, a year's worth of Pepsi or custom Pepsi x Randy's Donuts sneakers designed by artist Chad Carothers.
This donut takes inspiration from nostalgic soda shop flavors of the past and it speaks to all cola lovers with a sweet tooth.
This donut takes inspiration from nostalgic soda shop flavors of the past and it speaks to all cola lovers with a sweet tooth.
Trend Themes
1. Branded Donuts - The collaboration between Pepsi and Randy's Donuts showcases the opportunity for other brands to explore co-branded products and create unique food items.
2. QR Code Promotions - The integration of QR codes for exclusive prizes and limited-time offers is a growing trend that other businesses can adopt for their marketing campaigns.
3. Nostalgic Flavors - The use of nostalgic flavors in food products is a trend that continues to resonate with consumers and can be applied to other food and beverage categories.
Industry Implications
1. Food and Beverage - The trend of co-branded food items presents an opportunity for businesses to collaborate and create unique, limited-time products to drive sales and engagement.
2. Marketing and Advertising - The use of QR codes for exclusive promotions and incentives can be applied to various marketing campaigns, presenting an opportunity for businesses to increase engagement and sales.
3. Fashion - The collaboration between Pepsi and artist Chad Carothers for custom sneakers presents an opportunity for other fashion brands to collaborate with artists and create unique, limited edition products for their consumers.
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