The Dr Pepper Kickoff Doughnut is 1 of 3 New Krispy Kreme Treats
Katherine Pendrill — August 18, 2024 — Lifestyle
References: facebook & fastfoodclub
Just when you thought Krispy Kreme had released every possible flavor combination, the brand has teamed up with Dr. Pepper on some exclusive new treats, including the Dr. Pepper Kickoff doughnut.
Created specifically for the return of football season, Krispy Kreme's new Dr. Pepper doughnut lineup features three football-themed creations. The first is the Dr. Pepper Kickoff, which consists of an original glazed doughnut topped with Dr. Pepper Creme and finished with Burgundy Sping Blend sprinkles. Next up is the Buttercreme Goals doughnut, which also boasts an original glazed base, but with green icing on top and nonpareil sprinkle candies and yellow buttercream decorated to look like a goalpost. Lastly, there's the Kreme-Filled Football, which is a football-shaped unglazed doughnut filled with white KREME and dipped in a rich chocolate icing.
Image Credit: @Markie_devo on Facebook
Created specifically for the return of football season, Krispy Kreme's new Dr. Pepper doughnut lineup features three football-themed creations. The first is the Dr. Pepper Kickoff, which consists of an original glazed doughnut topped with Dr. Pepper Creme and finished with Burgundy Sping Blend sprinkles. Next up is the Buttercreme Goals doughnut, which also boasts an original glazed base, but with green icing on top and nonpareil sprinkle candies and yellow buttercream decorated to look like a goalpost. Lastly, there's the Kreme-Filled Football, which is a football-shaped unglazed doughnut filled with white KREME and dipped in a rich chocolate icing.
Image Credit: @Markie_devo on Facebook
Trend Themes
1. Soda-flavored Treats - Blending popular soda flavors into traditional treats creates a unique sensory experience that can appeal to fans of both segments.
2. Football-themed Desserts - Leveraging the excitement of the football season with themed confections attracts sports enthusiasts and adds a seasonal dynamic to bakery offerings.
3. Collaborative Food Pairings - Partnerships between major food brands and beverage companies stimulate consumer interest and diversify product portfolios through novel flavor combinations.
Industry Implications
1. Bakery and Confectionery - Innovative, limited-time offerings in the bakery sector drive customer engagement and repeat visits through unique and seasonally relevant products.
2. Beverage - Exclusive tie-ins with food brands allow beverage companies to expand their reach and bring new, unexpected uses for their products to life.
3. Sports Marketing - Seasonal promotions centered around major sporting events tap into fan enthusiasm, providing businesses with opportunities to boost brand loyalty among sports viewers.
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