Pepsi Apple Pie Captures the Flavor of a Familiar Fall Dessert
Michael Hemsworth — November 17, 2020 — Marketing
The Pepsi Apple Pie has been announced by the brand as its latest flavor creation that is sure to be of interest to consumers seeking out an unexpected option to try out this year when celebrating the holidays. The soda is said to feature the classic flavor of Pepsi along with notes of cinnamon, a hint of a buttery crust and the crispness of a fresh apple. The product features distinctive branding that sees the iconic Pepsi logo transformed into an apple pie with a strategic slice taken out of it.
The Pepsi Apple Pie is not receiving a wide release just yet, but is instead being made available to 1,500 consumers who share their most recent baking fail on Twitter or TikTok using the hashtag #PepsiApplePieChallenge.
The Pepsi Apple Pie is not receiving a wide release just yet, but is instead being made available to 1,500 consumers who share their most recent baking fail on Twitter or TikTok using the hashtag #PepsiApplePieChallenge.
Trend Themes
1. Holiday Baked Good Sodas - Creating seasonal and limited edition flavors of sodas or beverages inspired by traditional holiday baked goods like pumpkin pie or gingerbread cookies can increase consumer interest and sales for beverage companies.
2. Crowdsourced Product Launches - Allowing a limited group of consumers to try out new products before a wide release and using social media challenges as a way to encourage engagement and feedback can create buzz and anticipation for new products.
3. Nostalgic Food and Beverage Flavors - Tapping into consumers' nostalgia for traditional and familiar flavors of baked goods and desserts can be a successful marketing strategy for food and beverage companies looking to stand out in a crowded market.
Industry Implications
1. Beverage Industry - Beverage companies can explore new and innovative flavors to create a seasonal and limited edition lineup, generate interest, and increase sales during the holiday season.
2. Crowdsourcing Industry - Crowdsourcing platforms can work with brands to launch new products, generate buzz, and gather feedback from a select group of consumers to improve products before a wider release.
3. Snack Industry - Food and snack companies can consider developing new products or limited edition flavors inspired by traditional holiday baked goods and desserts, creating nostalgia and boosting sales.
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