Kraft Created a Book for Transgender Awareness Week
Laura McQuarrie — November 15, 2021 — Life-Stages
References: kraftpeanutbutter & newswire
In honor of Transgender Awareness Week, Kraft created a limited-edition peanut butter storybook that helps to support discussions on why the use of pronouns is so important. His, Hers, Them & Theirs: Learning Pronouns with the Bears is a storybook that features the brand's own iconic mascots, Crunchy and Smoothie, and it shares a tale that's focused on acceptance, inclusion and affirming the identities of others.
Within the pages of the storybook, families will find the work of transgender author Nick North and LGBTQ2S+ illustrator Paul Dotey. The limited-edition book is being made available to Canadians online and all proceeds will help to support transgender and LGBTQ2S+ communities. Additionally, Kraft Peanut Butter is supporting Rainbow Railroad.
Within the pages of the storybook, families will find the work of transgender author Nick North and LGBTQ2S+ illustrator Paul Dotey. The limited-edition book is being made available to Canadians online and all proceeds will help to support transgender and LGBTQ2S+ communities. Additionally, Kraft Peanut Butter is supporting Rainbow Railroad.
Trend Themes
1. Transgender Awareness Marketing - Companies can follow Kraft's example and create limited-edition products that support marginalized communities to raise awareness and funds.
2. Inclusive Storytelling - Using diverse characters and authentically representing marginalized groups in marketing and advertising content can promote social acceptance and inclusion.
3. Pronoun Education - Creating educational materials centered around pronoun use can promote understanding of gender identities and inclusive language.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create products that support marginalized communities and promote inclusivity.
2. Publishing - The publishing industry can focus on creating and promoting diverse literature that includes diverse representation of marginalized groups.
3. Education - Educational institutions and organizations can prioritize teaching about gender identities and pronoun use to promote understanding and inclusion.
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