OREO Has Teamed Up with PFLAG National on First Pride Month Pack
Katherine Pendrill — May 14, 2022 — Marketing
References: foodandwine & candyindustry
Pride Month is just around the corner and OREO is celebrating the season by teaming up with PFLAG National on its first retail Pride pack.
The new OREO Pride Limited Edition Cookie pack highlights the importance of allyship with the LGBTQ+ community. To convey this message, the exterior of the package has been turned into a canvas featuring written words of affirmation nd love for the LGBTQ+ community. These words were sourced from real, lifelong allies. The brand also encourages those who buy the cookie package to be an ally themselves and add their own words of support. To fully underscore the commitment to Pride, each OREO chocolate sandwich cookie has also been stamped with "PROUD."
The new collaborative OREO Pride Limited Edition Cookie pack with PFLAG National is available as of May 11th.
Image Credit: OREO
The new OREO Pride Limited Edition Cookie pack highlights the importance of allyship with the LGBTQ+ community. To convey this message, the exterior of the package has been turned into a canvas featuring written words of affirmation nd love for the LGBTQ+ community. These words were sourced from real, lifelong allies. The brand also encourages those who buy the cookie package to be an ally themselves and add their own words of support. To fully underscore the commitment to Pride, each OREO chocolate sandwich cookie has also been stamped with "PROUD."
The new collaborative OREO Pride Limited Edition Cookie pack with PFLAG National is available as of May 11th.
Image Credit: OREO
Trend Themes
1. Allyship Messaging - The trend of creating inclusive messaging for marginalized groups and promoting allyship will continue to grow in various industries.
2. Limited Edition Collaborations - Collaborating with non-profit organizations and/or marginalized communities to create limited edition products can create buzz and drive sales.
3. Customization for Social Good - Customizable products that provide a platform for social good will become increasingly popular.
Industry Implications
1. Food and Beverage - The food and beverage industry can continue to promote inclusivity and allyship through their packaging and messaging.
2. Retail and Merchandise - The retail and merchandise industry can partner with non-profit organizations to create exclusive products that help support community causes.
3. Customized Services - Industries that offer customizable services can create a platform for their customers to leverage their creativity for social causes.
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