Kraft is Giving Away Free Peanut Butter for Empty Jar Scans
Colin Smith — November 22, 2023 — Tech
References: kraftqjarcodes
Kraft Peanut Butter announced a new AI campaign intended to put-off the woes of reaching the end of a jar of peanut butter. This Peanut Butter AI campaign, which is restricted to Canada only, utilizes the remaining scraps of peanut butter at the bottom of the jar combined with an AI to offer consumers a new full jar of peanut butter with same-day delivery after the scan is completed.
To enter, consumers must simply use their mobile device to scan the bottom of the jar by visiting KraftQjaRCodes.ca. It is important to note that Kraft is not restricting its empty peanut butter scans to only Kraft-branded peanut butter, meaning consumers can use any jar, regardless of brand, and still receive a free jar of Kraft-branded peanut butter. The delivery is handled through Skip Express Lane, a new service offered by SkipTheDishes in Canada.
When speaking on the collaboration, Kraft Heinz stated: “Kraft Peanut Butter is always looking for unique ways to address evolving consumer behaviors and disrupt the way Canadians engage with the brand,” says Stephanie Goyette, Head of Marketing and Strategy, Taste Elevation, Kraft Heinz. “Our latest campaign creatively showcases an innovative intersection between food and technology, and we’re excited that this platform has the potential to introduce Kraft Peanut Butter to new peanut butter enthusiasts who experience similar feelings when they run out of their existing spread.”
Image Credit: Kraft Heinz
To enter, consumers must simply use their mobile device to scan the bottom of the jar by visiting KraftQjaRCodes.ca. It is important to note that Kraft is not restricting its empty peanut butter scans to only Kraft-branded peanut butter, meaning consumers can use any jar, regardless of brand, and still receive a free jar of Kraft-branded peanut butter. The delivery is handled through Skip Express Lane, a new service offered by SkipTheDishes in Canada.
When speaking on the collaboration, Kraft Heinz stated: “Kraft Peanut Butter is always looking for unique ways to address evolving consumer behaviors and disrupt the way Canadians engage with the brand,” says Stephanie Goyette, Head of Marketing and Strategy, Taste Elevation, Kraft Heinz. “Our latest campaign creatively showcases an innovative intersection between food and technology, and we’re excited that this platform has the potential to introduce Kraft Peanut Butter to new peanut butter enthusiasts who experience similar feelings when they run out of their existing spread.”
Image Credit: Kraft Heinz
Trend Themes
1. AI-powered Peanut Butter Campaigns - Using AI technology, Kraft Peanut Butter is revolutionizing the way consumers engage with their brand by offering a free jar of peanut butter in exchange for scanning the bottom of an empty jar.
2. Same-day Delivery - To satisfy consumer demands for convenience, Kraft Peanut Butter ensures same-day delivery of a new jar of peanut butter through their partnership with SkipTheDishes in Canada.
3. Food-tech Integration - The campaign represents an innovative merge of food and technology, showcasing how AI can enhance the consumer experience with food products like peanut butter.
Industry Implications
1. Food and Beverage - The food industry can explore AI integration to develop creative marketing campaigns that engage consumers and influence brand loyalty.
2. Delivery Services - Same-day delivery services can capitalize on partnerships with food brands to offer unique promotions and expand their customer base.
3. Consumer Packaged Goods - Incorporating AI technology into consumer packaged goods can provide unique opportunities for companies to connect with consumers on a personalized level and encourage brand engagement.
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