The Purdy's 'All Together Now Gift Box' is Inclusive
Michael Hemsworth — June 15, 2021 — Marketing
References: purdys & candyindustry
The Purdy's 'All Together Now Gift Box' has been unveiled by the Canada-based chocolate brand in celebration of Pride Month that highlights inclusivity, diversity and more. The box features the artwork of queer Taiwanese-Canadian artist Edward Fu-Chen Juan that incorporates joyful imagery of community members being celebrated for exactly who they are. The packaging partnership with Juan will support The Get REAL Movement, which will see $5 from every purchase donated to the nonprofit organization.
Juan spoke further on the new Purdy's 'All Together Now Gift Box' saying, "I was stoked when Purdys Chocolatier approached me to work on a pride collaboration, and I’m really proud of what we came up with. To me, Pride means inclusiveness and preserving queer history, and ultimately, this became the inspiration behind the design. With this gift box, I hope it encourages everyone to celebrate pride and queer history, and learn more about how they can support the 2SLGBTQ+ community.”
Juan spoke further on the new Purdy's 'All Together Now Gift Box' saying, "I was stoked when Purdys Chocolatier approached me to work on a pride collaboration, and I’m really proud of what we came up with. To me, Pride means inclusiveness and preserving queer history, and ultimately, this became the inspiration behind the design. With this gift box, I hope it encourages everyone to celebrate pride and queer history, and learn more about how they can support the 2SLGBTQ+ community.”
Trend Themes
1. Inclusive Packaging - Packaging that promotes inclusivity, diversity, and celebrates different identities and communities.
2. Artist Collaborations - Working with artists to create unique and meaningful packaging designs that support important causes or messages.
3. Cause-related Marketing - Marketing that supports and donates proceeds to non-profit organizations, allowing consumers to make a difference through their purchases.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create inclusive packaging designs that support important causes and messaging related to their products.
2. Retail - Opportunity for retail companies to partner with artists to create unique and meaningful packaging designs that promote inclusivity and diversity.
3. Non-profit Organizations - Opportunity for non-profit organizations to collaborate with companies to create cause-related marketing campaigns that benefit their causes.
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