Erewhon is Serving a "good 4 ur GUTS Smoothie" Inspired by Olivia Rodrigo
Laura McQuarrie — December 15, 2023 — Lifestyle
GUTS, the second studio album by American singer-songwriter Olivia Rodrigo, inspired the "good 4 ur GUTS Smoothie" now served at Erewhon Market, and it's a healthful beverage that lives up to its name with gut-friendly ingredients. This good-for-the-gut smoothie was created in a partnership between the Grammy-winning artist, the LA-based grocer and Health-Ade, maker of feel-good, bubbly beverages.
Some of the ingredients that give this smoothie its gut-friendly qualities include Health-Ade's Pomegranate Kombucha, which is packed with probiotics, as well as fiber-rich fruits like strawberries, mango, blueberries and acai. Additionally, the smoothie gets its creaminess from avocado and Minor Figures Oatmilk, and it's finished off with a touch of Nature Nate's Pure Organic Honey and Dates and Coconut Whip for sweetness.
Some of the ingredients that give this smoothie its gut-friendly qualities include Health-Ade's Pomegranate Kombucha, which is packed with probiotics, as well as fiber-rich fruits like strawberries, mango, blueberries and acai. Additionally, the smoothie gets its creaminess from avocado and Minor Figures Oatmilk, and it's finished off with a touch of Nature Nate's Pure Organic Honey and Dates and Coconut Whip for sweetness.
Trend Themes
1. Gut-friendly Ingredients - The 'good 4 ur GUTS Smoothie' incorporates gut-friendly ingredients like probiotics, fiber-rich fruits, avocado, and oat milk.
2. Collaborative Partnerships - The creation of the smoothie involved a partnership between Olivia Rodrigo, Erewhon Market, and Health-Ade, showcasing the trend of collaborative efforts in the food and beverage industry.
3. Celebrity-inspired Beverages - Inspired by Olivia Rodrigo's album, this smoothie showcases the trend of celebrity influence in the beverage market, providing an opportunity for other brands to collaborate with artists and influencers for innovative product offerings.
Industry Implications
1. Food & Beverage - The 'good 4 ur GUTS Smoothie' highlights the trend of incorporating gut-friendly ingredients into beverages, presenting opportunities for product innovation within the food and beverage industry.
2. Health & Wellness - The focus on gut health in the smoothie aligns with the growing trend of health-conscious consumers, offering opportunities for businesses in the health and wellness industry to develop similar products.
3. Celebrity Partnerships - The collaboration between Olivia Rodrigo and brands like Erewhon Market and Health-Ade taps into the trend of celebrity partnerships, creating opportunities for other industries to explore collaborations with celebrities and influencers.
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