Papa Salt Gin is an Easy-Drinking Gin with Australian Botanicals
Laura McQuarrie — June 8, 2023 — Pop Culture
References: papasaltgin & thespiritsbusiness
Papa Salt gin is a new coastal spirit from actress Margot Robbie, her husband, Tom Ackerley and their film industry friends Charlie Maas, Josey McNamara and Regan Riskas. This gin spirit pays tribute to the Australian coast and it's touted as an easy-drinking, sessionable gin that shares the taste of Australian botanicals.
Together, the collaborators created 59 versions of the spirit over five years, and then finished product incorporates oyster shells, roasted wattleseed and pink peppercorn among other ingredients native to Australia. The gin got its name from a man from the Californian coastline whom the group met while traveling.
The brand's recommended serve is to pair Papa Salt with soda, generous amounts of ice and a wedge of fresh grapefruit.
Together, the collaborators created 59 versions of the spirit over five years, and then finished product incorporates oyster shells, roasted wattleseed and pink peppercorn among other ingredients native to Australia. The gin got its name from a man from the Californian coastline whom the group met while traveling.
The brand's recommended serve is to pair Papa Salt with soda, generous amounts of ice and a wedge of fresh grapefruit.
Trend Themes
1. Celebrity Spirit Brands - Opportunity for other celebrities to create their own spirit brands with unique flavors and experiences inspired by their background and travels.
2. Sessionable Gin - Potential for the creation of more easy-drinking gins that can be enjoyed anytime and paired with various mixers to make complex cocktails.
3. Australian Botanicals Trend - Rise in demand for gins and other spirits that use native botanicals, providing a unique regional flavor experience for consumers.
Industry Implications
1. Alcohol Industry - Businesses in the alcohol industry can take inspiration from celebrity-created spirits and expand their product offering with unique flavors and experiences.
2. Hospitality Industry - Hotels, bars and restaurants can capitalize on the trend of sessionable gins by offering them on their menus as standalone drinks or in cocktails.
3. Agriculture Industry - Producers of botanicals and herbs can leverage the trend of Australian botanicals by growing or sourcing them for use in spirits and other products like tea and skincare products.
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