Gordon Ramsay Partners with Eden Mill to Launch Ramsay’s Gin
Niko Pajkovic — March 28, 2022 — Lifestyle
References: thedrinksbusiness
Celebrity chef Gordon Ramsay has partnered with Eden Mill St Andrews to launch Ramsay's Gin. The new expression is said to be inspired by the rugged Scottish landscape; Ramsay was born in Scotland and aimed to create a gin that best captured the spirit of his nation.
Ramsay's Gin features a unique botacial base consisting of handpicked hineyberries from the firleds surrounding the St. Andres-based distiller and Mara seaweed harvested right from the coasts of Fife, Scotland. In addition, the new expression was created with a focus on sustainability. For example, the bottling housing the new gin using 18% less glass than traditional gin bottles.
“It’s exciting to work with a team that shares my passion for experimenting with unique ingredients, and we’re very fortunate that the distillery is a stone’s throw from where these exceptional botanicals can be found,” said Ramsay in a recent press release.
Image Credit: Gordon Ramsay
Ramsay's Gin features a unique botacial base consisting of handpicked hineyberries from the firleds surrounding the St. Andres-based distiller and Mara seaweed harvested right from the coasts of Fife, Scotland. In addition, the new expression was created with a focus on sustainability. For example, the bottling housing the new gin using 18% less glass than traditional gin bottles.
“It’s exciting to work with a team that shares my passion for experimenting with unique ingredients, and we’re very fortunate that the distillery is a stone’s throw from where these exceptional botanicals can be found,” said Ramsay in a recent press release.
Image Credit: Gordon Ramsay
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1. Celebrity-endorsed Spirits - Opportunity for companies to collaborate with influential figures to increase brand exposure and appeal to specific demographics.
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3. Locally-sourced Ingredients - Consumers are increasingly interested in products made with ingredients sourced from specific regions and with unique flavors, leading to opportunities to promote local food and beverage industries.
Industry Implications
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