Gordon Ramsay Partners with Eden Mill to Launch Ramsay’s Gin
Niko Pajkovic — March 28, 2022 — Lifestyle
References: thedrinksbusiness
Celebrity chef Gordon Ramsay has partnered with Eden Mill St Andrews to launch Ramsay's Gin. The new expression is said to be inspired by the rugged Scottish landscape; Ramsay was born in Scotland and aimed to create a gin that best captured the spirit of his nation.
Ramsay's Gin features a unique botacial base consisting of handpicked hineyberries from the firleds surrounding the St. Andres-based distiller and Mara seaweed harvested right from the coasts of Fife, Scotland. In addition, the new expression was created with a focus on sustainability. For example, the bottling housing the new gin using 18% less glass than traditional gin bottles.
“It’s exciting to work with a team that shares my passion for experimenting with unique ingredients, and we’re very fortunate that the distillery is a stone’s throw from where these exceptional botanicals can be found,” said Ramsay in a recent press release.
Image Credit: Gordon Ramsay
Ramsay's Gin features a unique botacial base consisting of handpicked hineyberries from the firleds surrounding the St. Andres-based distiller and Mara seaweed harvested right from the coasts of Fife, Scotland. In addition, the new expression was created with a focus on sustainability. For example, the bottling housing the new gin using 18% less glass than traditional gin bottles.
“It’s exciting to work with a team that shares my passion for experimenting with unique ingredients, and we’re very fortunate that the distillery is a stone’s throw from where these exceptional botanicals can be found,” said Ramsay in a recent press release.
Image Credit: Gordon Ramsay
Trend Themes
1. Celebrity-endorsed Spirits - Opportunity for companies to collaborate with influential figures to increase brand exposure and appeal to specific demographics.
2. Sustainable Bottling - Innovative bottling methods that cut down on glass usage and address environmental concerns are in high demand.
3. Locally-sourced Ingredients - Consumers are increasingly interested in products made with ingredients sourced from specific regions and with unique flavors, leading to opportunities to promote local food and beverage industries.
Industry Implications
1. Distillery - Distilleries can partner with celebrities and/or utilize regional ingredients to differentiate their products and appeal to a wider audience.
2. Hospitality - Restaurants and bars can offer celebrity-branded spirits and promote sustainable and locally-sourced ingredients to stand out in a crowded market and attract environmentally conscious consumers.
3. Packaging - Companies specializing in packaging can create innovative and sustainable alternatives to traditional glass bottles, meeting the demand of eco-friendly companies and consumers.
3
Score
Popularity
Activity
Freshness
