The Papa Salt Paloma Will Be Available on Virgin Australia Flights
Michael Hemsworth — November 13, 2024 — Lifestyle
References: papasaltgin & thespiritsbusiness
The Papa Salt Paloma ready-to-drink (RTD) canned beverage has been created by the brand as a new, convenient way to enjoy the brand's signature spirit.
The canned cocktail was created with Virgin Australia to provide travelers with access to it on their next flight, which prioritizes its convenient nature. The drink is crafted with locally sourced grapefruit juice that has been cold-pressed for quality along with a hint of rosemary and Papa Salt's Coastal Gin. The final result is a canned libation perfect for satisfying cravings for a high-quality cocktail in a convenient manner.
The Papa Salt Paloma can be found, as mentioned above, on Virgin Australia flights as well as at Dan Murphy's and BWS stores across Australia for consumers to pick up this summer.
The canned cocktail was created with Virgin Australia to provide travelers with access to it on their next flight, which prioritizes its convenient nature. The drink is crafted with locally sourced grapefruit juice that has been cold-pressed for quality along with a hint of rosemary and Papa Salt's Coastal Gin. The final result is a canned libation perfect for satisfying cravings for a high-quality cocktail in a convenient manner.
The Papa Salt Paloma can be found, as mentioned above, on Virgin Australia flights as well as at Dan Murphy's and BWS stores across Australia for consumers to pick up this summer.
Trend Themes
1. Airline Beverage Customization - Collaboration between airlines and beverage brands highlights a trend towards customizing inflight experiences with exclusive drink options.
2. Locally Sourced Ingredients - Using locally sourced and cold-pressed ingredients for new beverage products emphasizes a growing trend towards sustainable and high-quality production.
3. Ready-to-drink Canned Cocktails - The popularity of RTD canned cocktails is on the rise, offering consumers convenient and premium beverage choices without the need for bartending skills.
Industry Implications
1. Aviation - Innovative beverage collaborations are elevating the in-flight experience for airline passengers.
2. Beverage - The incorporation of fresh, locally sourced ingredients signifies a shift towards higher quality and more sustainable drink manufacturing practices.
3. Retail - The availability of premium RTD canned cocktails in retail stores reflects a growing market for convenient yet upscale drink options.
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