Four Pillars and Arbory Afloat Roll Out Pink Gin Offering in Australia
Niko Pajkovic — February 7, 2022 — Lifestyle
References: fourpillarsgin & thespiritsbusiness
Healesville-based spirit maker Four Pillars has announced the launch of its limited-edition pink gin -- Four Pillars x Arbory Afloat Pink Gin -- in Australia. First introduced in 2019, the bottling was created via a collaboration between the distillery and Arbor Afloat, a floating restaurant in Melbourne.
Originally, the pink gin was only available to purchase at the physical Arbor Afloat venue. Now, however, Four Pillars has opted to begin selling the limited edition spirit on its website where it offers shipping throughout Australia. According to the company, the rose-colored gin was inspired by the Turkish coast, offering a reinterpretation of the brand's signature expression.
“The palate is a little different – pine forest juniper, light spice with a lingering Turkish delight character from the rose water. The light-pink colour comes from the addition of carmine, the natural colour used in many liqueurs such as Campari," said Cameron Mackenzie, distiller at Four Pillars.
Image Credit: Four Pillars
Originally, the pink gin was only available to purchase at the physical Arbor Afloat venue. Now, however, Four Pillars has opted to begin selling the limited edition spirit on its website where it offers shipping throughout Australia. According to the company, the rose-colored gin was inspired by the Turkish coast, offering a reinterpretation of the brand's signature expression.
“The palate is a little different – pine forest juniper, light spice with a lingering Turkish delight character from the rose water. The light-pink colour comes from the addition of carmine, the natural colour used in many liqueurs such as Campari," said Cameron Mackenzie, distiller at Four Pillars.
Image Credit: Four Pillars
Trend Themes
1. Limited-edition Collaborative Spirits - Collaborations between spirits makers and restaurants/bars can create limited-edition spirits with unique flavor combinations to appeal to a wider market.
2. Regional Inspiration - Drawing inspiration from different regions and cultures can offer an interesting and unique twist to traditional spirits, making them more appealing to consumers.
3. Natural Color Additives - Using natural color additives like carmine can add a unique color and visual appeal to spirits that sets them apart.
Industry Implications
1. Craft Distilleries - Craft distilleries can collaborate with local restaurants or bars to create limited edition spirits inspired by regional flavors.
2. Hospitality - Creating limited edition spirits in collaboration with craft distilleries can increase customer appeal and drive sales for bars and restaurants.
3. Food and Drink Retail - Adding limited edition collaborative spirits, such as the Four Pillars x Arbory Afloat Pink Gin, to online stores can expand product offerings and appeal to a wider market.
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