REBBL's New No-Added-Sugar Wellness Elixirs Feature Aquamin
Laura McQuarrie — March 10, 2023 — Lifestyle
Algae is a rich source of minerals, vitamins, antioxidants and anti-inflammatory compounds, and the newest no-added-sugar Wellness Elixir products from functional beverage brand REBBL make the most of this ingredient's numerous nutritional benefits. REBBL's newest juice-based beverages are enhanced with Aquamin, a mineralized marine-sourced red algae. As Andy Fathollahi, CEO of REBBL, describes, "The infusion of Aquamin red algae enables REBBL to deliver nutrients and gut-health with added benefits in a natural and delicious way."
These two new wellness juice elixirs are being introduced to consumers in varieties like Tropical Greens and Berry Roots, which make the benefits of sustainably sourced bioactive calcium, magnesium and other key trace minerals, wildly abundant.
While Wellness Tropical Greens combines pineapple, orange, passionfruit and lime with spinach and cucumber, Wellness Berry Roots blends blueberry, raspberry, and strawberry with beets and carrots.
These two new wellness juice elixirs are being introduced to consumers in varieties like Tropical Greens and Berry Roots, which make the benefits of sustainably sourced bioactive calcium, magnesium and other key trace minerals, wildly abundant.
While Wellness Tropical Greens combines pineapple, orange, passionfruit and lime with spinach and cucumber, Wellness Berry Roots blends blueberry, raspberry, and strawberry with beets and carrots.
Trend Themes
1. Algae-infused Beverages - The inclusion of algae in beverages provides a rich source of nutrients and can be utilized in a variety of drink types.
2. No-added-sugar Products - Consumer demand for healthier options creates an opportunity for brands to create more no-added-sugar products.
3. Sustainable Sourcing - Inclusion of sustainably sourced ingredients can help differentiate a brand and appeal to eco-conscious consumers.
Industry Implications
1. Functional Beverages - Brands can capitalize on the growing consumer interest in functional beverages by creating innovative new products with unique and beneficial ingredients.
2. Juice Industry - The juice industry has an opportunity to create more nutrient-dense and healthier options for consumers with the addition of new ingredients such as algae.
3. Nutraceutical Industry - The nutraceutical industry can leverage the health benefits of algae and other natural ingredients in creating new supplements and health products for consumers.
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