The Ben & Jerry's Cookie Dough Mix Comes in Two Options
Michael Hemsworth — February 19, 2022 — Marketing
References: benjerry & brandeating
The Ben & Jerry's Cookie Dough Mix is being launched by the ice cream brand as a new treat for consumers who have a penchant for cookie dough to try out as a way to easily satiate their cravings. The treat consists of bite-sized cookie dough chunks along with candy pieces that offer a textural experience that ranges from soft to crunchy. The product comes in two varieties including the S'mores Cookie Dough Mix and the Peanut Butter Cookie Dough Mix, which feature graham cracker cookie dough and marshmallow truffles, and peanut butter chocolate chip cookie dough and mini peanut butter cups, respectively.
The Ben & Jerry's Cookie Dough Mix is arriving at retailers in the US in eight-ounce bags that will retail for $3.99 to $5.49, depending on the location.
Image Credit: Ben & Jerry's
The Ben & Jerry's Cookie Dough Mix is arriving at retailers in the US in eight-ounce bags that will retail for $3.99 to $5.49, depending on the location.
Image Credit: Ben & Jerry's
Trend Themes
1. Cookie Dough Snack Mixes - The rise of cookie dough snack mixes presents an opportunity for companies to create unique flavor combinations and incorporate different textures to appeal to consumers' preferences.
2. Convenient Snacking Options - The creation of pre-packaged snack mixes that are easy to consume on-the-go is a trend that can disrupt the traditional snacking industry.
3. Alternative Treat Offerings - Companies can create alternative dessert or snack offerings, like Ben & Jerry's cookie dough mix, that offer unique and unconventional combinations of flavors that cater to consumers seeking something different.
Industry Implications
1. Food and Beverage - The food and beverage industry can create their own cookie dough snack mixes that appeal to different target audiences and preferences.
2. Retail - Retailers have the opportunity to cater to consumers' desire for convenience by carrying pre-packaged snack mixes that are easy to grab and go.
3. Packaged Goods - Packaged goods companies can utilize unique and unconventional flavor combinations, such as the Ben & Jerry's cookie dough mix, to disrupt the traditional snacking industry and attract new customer segments.
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