These Medicine Ads Promote Health and Wellness in Unusual Ways
Laura McQuarrie — September 11, 2015 — Marketing
Healthy people may not pay much attention to painkillers, allergy medications and cough drops on a daily basis, but when they inevitably fall ill at some point, they will remember unique medicine ads like these ones.
Although ads from brands like Parit and Ricola are designed to help people to quickly understand a campaign message as fast as possible, the humorous content from these ads is enough to cause people to stop flipping through a magazine or stop and think on the street.
One of the most unusual medicine ads of all is a stunt from Halls in Japan, which involved delivering a giant stuffed polar bear to sick individuals for the purposes of "animal therapy." As well as comforting sick individuals emotionally, the arctic mascot also referenced cooling menthol as an ingredient in the cough drops.
Although ads from brands like Parit and Ricola are designed to help people to quickly understand a campaign message as fast as possible, the humorous content from these ads is enough to cause people to stop flipping through a magazine or stop and think on the street.
One of the most unusual medicine ads of all is a stunt from Halls in Japan, which involved delivering a giant stuffed polar bear to sick individuals for the purposes of "animal therapy." As well as comforting sick individuals emotionally, the arctic mascot also referenced cooling menthol as an ingredient in the cough drops.
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