Flaus is as Gentle on Gums as It is on the Planet
Laura McQuarrie — February 3, 2023 — Lifestyle
References: goflaus & thedieline
Flaus is a new oral care brand that's on a mission to help people floss and reduce plastic at the same time. The brand's electric flosser is not only gentle on gums, it reduces the amount of plastic required for flossing. With plastic-free packaging, compostable mailers and a handle made with recyclable aluminum, Flaus additionally reduces dental floss use by 95%.
The easy-to-hold and gentle oral care tool is bio-friendly and non-toxic, and it helps to make one of the less enjoyable aspects of caring for the mouth, teeth and gums more friendly all around.
With branding designed by Universal Favourite, Flaus stands out from other dental care brands. While a thick and chunky font resembles the look of teeth, the vibrant green color of the brand goes against traditional oral care branding.
The easy-to-hold and gentle oral care tool is bio-friendly and non-toxic, and it helps to make one of the less enjoyable aspects of caring for the mouth, teeth and gums more friendly all around.
With branding designed by Universal Favourite, Flaus stands out from other dental care brands. While a thick and chunky font resembles the look of teeth, the vibrant green color of the brand goes against traditional oral care branding.
Trend Themes
1. Eco-friendly Oral Care - Opportunities for businesses to create innovative and sustainable oral care products in response to the increasing demand for environmentally friendly alternatives.
2. Plastic Reduction - Opportunities for businesses to create innovative plastic-reducing products across various industries as consumer demand for eco-friendly alternatives continues to grow.
3. Bio-friendly Packaging - Opportunities for businesses to embrace sustainable packaging alternatives, such as compostable mailers, that can help reduce plastic waste and appeal to environmentally conscious customers.
Industry Implications
1. Oral Care - Disruptive innovation opportunities exist in oral care to create more sustainable and eco-friendly products, such as electric flossers made with recyclable materials and packaged with compostable materials.
2. Packaging - As demand for eco-friendly alternatives continues to grow, there are disruptive innovation opportunities in the packaging industry to create more sustainable options, such as compostable mailers and biodegradable packaging materials.
3. Consumer Goods - In response to increasing consumer demand for environmentally friendly alternatives, there are disruptive innovation opportunities for businesses across various consumer goods industries to create more eco-friendly products, such as those made with recyclable materials and packaged with compostable materials.
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