Angry Orchard Welcomes Fall Season with a New 8% ABV Imperial Cider
Grace Mahas — August 9, 2022 — Lifestyle
References: prnewswire
In anticipation of fall, Angry Orchard, the beloved cider maker, recently introduced the Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider. The new offering boasts an 8% ABV and meets the growing need for higher imperial ABV options. With its crisp apple flavor and tart cherry sweetness, Hardcore Dark Cherry Apple is a deliciously easy-to-drink cider made with traditional bittersweet cider apples and dark cherry juice from concentrate.
"As drinkers shop the increasingly crowded alcohol space, they're looking for offerings that deliver on flavor, ingredients, and ABV to provide more value. Combining Angry Orchard's equity in real fruit with a higher ABV in our new Hardcore wins that shopper equation – while giving drinkers a new way to transport them to their 'happy place' that much faster," said Kelli McCusker, Head of Marketing for Angry Orchard.
To celebrate the launch of the Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider, Angry Orchard is inviting fans to showcase how "hardcore" they are with the launch of the 'Hard to the Core' contests. The brand will pay up to $500 to let drinkers "live out their hardcore dreams." These include bungee jumping, skydiving, rock climbing, or hardcore chilling in the backyard. The first 40 drinkers (aged 21+) to submit a photo completing their hardcore activity via Twitter with #AOHardCore and tag @AngryOrchard will receive a $500 cash prize.
"As drinkers shop the increasingly crowded alcohol space, they're looking for offerings that deliver on flavor, ingredients, and ABV to provide more value. Combining Angry Orchard's equity in real fruit with a higher ABV in our new Hardcore wins that shopper equation – while giving drinkers a new way to transport them to their 'happy place' that much faster," said Kelli McCusker, Head of Marketing for Angry Orchard.
To celebrate the launch of the Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider, Angry Orchard is inviting fans to showcase how "hardcore" they are with the launch of the 'Hard to the Core' contests. The brand will pay up to $500 to let drinkers "live out their hardcore dreams." These include bungee jumping, skydiving, rock climbing, or hardcore chilling in the backyard. The first 40 drinkers (aged 21+) to submit a photo completing their hardcore activity via Twitter with #AOHardCore and tag @AngryOrchard will receive a $500 cash prize.
Trend Themes
1. Higher ABV Ciders - Alcohol brands can tap into the growing demand for higher alcohol content beverages, especially during the fall season.
2. Flavored Ciders - Cider makers can experiment with unique flavor combinations, such as tart cherry and apple, to differentiate their products in a crowded market.
3. Interactive Marketing - Brands can engage customers through social media contests that invite them to showcase their personality and win prizes.
Industry Implications
1. Alcoholic Beverages - Breweries and cider makers can take advantage of the trend towards higher ABV beverages and unique flavor combinations to appeal to customers.
2. Marketing and Advertising - Firms can help companies design compelling social media strategies that engage customers and increase brand awareness.
3. Outdoor Recreation - Brands can partner with companies in the outdoor recreation industry to offer customers unique experiences and prizes that they will enjoy.
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