The New O’jos Spritz Drinks from Concha y Toro are Balanced
Michael Hemsworth — May 4, 2019 — Lifestyle
References: conchaytoro & conveniencestore
Convenience and flavor converge with the new O’jos Spritz canned wine cocktails from Concha y Toro UK, which are being introduced just in time for the summer. Coming in a 250ml serving size, the canned cocktails are 133 calories or less to make them ideal for consumption in warmer weather in place of heavier alternatives like beer or sugary mixed drinks. The range of libations are made with a base of Chilean wine, and will come in two flavor options including Chardonnay with Rose & Raspberry and Rosé with Cranberry & Pink Peppercorn.
The O’jos Spritz canned wine cocktails will be priced at £2 each and will be launching in mid-May at a variety of wholesalers.
The O’jos Spritz canned wine cocktails will be priced at £2 each and will be launching in mid-May at a variety of wholesalers.
Trend Themes
1. Low-calorie Canned Wine Cocktails - Disruptive innovation opportunity: Creating more low-calorie canned cocktails to cater to health-conscious consumers.
2. Convenience and Flavor Convergence - Disruptive innovation opportunity: Developing convenient and flavorful ready-to-drink alcoholic beverages for on-the-go consumption.
3. Increased Demand for Alternative Alcoholic Beverages - Disruptive innovation opportunity: Expanding the range of alternative alcoholic beverages, such as canned wine cocktails, to meet the changing preferences of consumers.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Discovering new ways to package and produce alcoholic beverages that appeal to a broader demographic.
2. Food and Beverage - Disruptive innovation opportunity: Incorporating unique and innovative flavor profiles into ready-to-drink alcoholic beverages to stand out in the competitive market.
3. Wholesale - Disruptive innovation opportunity: Offering a diverse range of low-calorie canned wine cocktails to wholesale suppliers looking to meet the demand for healthier alcoholic beverage options.
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