Nestlé Lindahls Pro Comes in a Range of Tasty Options
Michael Hemsworth — July 30, 2020 — Marketing
The Nestlé Lindahls Pro product range is a new offering for avid athletes and health-conscious consumers in the UK that will provide them with a way to help fuel up after training or a workout.
The product lineup includes two ready-to-drink options that come in Tropical and Raspberry & Vanilla flavors along with the snack pots that come in Lemon Cheesecake and Strawberry & Lime Pie flavors. The drinkable options contain 23 grams of protein and have a low sugar content, while the pots have 18 grams of protein along with low levels of sugar and a fat-free profile.
The Nestlé Lindahls Pro product range was touted by the brand in a statement that read, "Bringing together the nutritional benefits of protein shakes in a ready-to-go format, the handy pots and drinks are the perfect snack for your gym bag, to keep in the office fridge or to stock up at home.”
The product lineup includes two ready-to-drink options that come in Tropical and Raspberry & Vanilla flavors along with the snack pots that come in Lemon Cheesecake and Strawberry & Lime Pie flavors. The drinkable options contain 23 grams of protein and have a low sugar content, while the pots have 18 grams of protein along with low levels of sugar and a fat-free profile.
The Nestlé Lindahls Pro product range was touted by the brand in a statement that read, "Bringing together the nutritional benefits of protein shakes in a ready-to-go format, the handy pots and drinks are the perfect snack for your gym bag, to keep in the office fridge or to stock up at home.”
Trend Themes
1. Athlete-focused Nutrition - Opportunity to tap into the growing market of health-conscious consumers and athletes who are looking for convenient and high-protein snacks.
2. Ready-to-drink Protein Products - Innovation potential for creating more ready-to-drink protein products that are low in sugar but high in protein to conveniently complement active lifestyles.
3. Innovative Flavors for Protein Snacks - A market opportunity for exploring new flavors and taste combinations as consumers seek variety in their protein snack options to meet their needs and preferences.
Industry Implications
1. Sports Nutrition - In the sports nutrition industry, there is a disruptive innovation opportunity to expand the range of ready-to-drink protein products with unique flavors that are both functional and delicious.
2. Convenience Foods - In the convenience foods industry, there is potential for disruptive innovation in developing portable and nutritious snack options that cater to health-conscious consumers and athletes.
3. Packaged Food - In the packaged food industry, there is an opportunity to meet the growing demand for protein-rich, low-sugar snacks and beverages with innovative product formulations that enhance the nutritional value of packaged foods.
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