The Danone Oikos Pro Line Includes Cups and Drinks
Michael Hemsworth — December 24, 2020 — Marketing
The Danone Oikos Pro line is being launched in the US market starting in January 2021 to provide consumers with a functional way to support their nutritional needs. The product range includes single-serve dairy cups along with drinks that are all formulated up with up to 25 grams of protein, which makes them well-suited for consumers looking to maintain their nutritional needs in a flavorful way. The products are all packed with essential amino acids, minerals and more to make them ideal for athletes or active consumers.
The Danone Oikos Pro line is also focused on a free-from recipe that doesn't contain any added sugar in the mix, while also being a good source of calcium as well.
The Danone Oikos Pro line is also focused on a free-from recipe that doesn't contain any added sugar in the mix, while also being a good source of calcium as well.
Trend Themes
1. High-protein Dairy Products - Opportunity for new dairy products with higher protein content to meet consumer demand for functional nutrition.
2. Functional Nutrition - Opportunity to develop products that not only provide essential nutrients but also support specific nutritional needs such as protein intake.
3. Free-from Recipes - Opportunity to create food and beverage products that are free from specific ingredients, such as added sugars, to cater to the growing demand for healthier options.
Industry Implications
1. Dairy Industry - Opportunity for dairy companies to innovate and introduce high-protein products to cater to health-conscious consumers.
2. Sports Nutrition Industry - Opportunity to develop protein-rich products targeting athletes and active consumers who need extra nutrition to support their performance and recovery.
3. Functional Beverage Industry - Opportunity to create functional beverages that combine taste and nutrition, such as high-protein drinks, to meet the growing demand for convenient and health-focused beverages.
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