Oikos Pro Fuel Blurs the Line Between Coffee and Energy Drinks
Laura McQuarrie — September 12, 2019 — Lifestyle
References: oikosyogurt & prnewswire
Oikos Pro Fuel is a new line of protein-packed caffeinated dairy beverages that share an incredible 25 grams of protein and 100 milligrams of caffeine per each 10-ounce bottle. Knowing that many people rely on Oikos Triple Zero as a nutrient-dense, protein-packed kind of yogurt, the brand set out to create a new high-protein product that could be just as easily consumed on the go.
Oikos Pro Fuel takes inspiration from both ready-to-drink coffee beverages and energy drinks, and delivers a product that simultaneously helps to provide protein for muscle-building and caffeine from coffeeberry extract for increased alertness.
Each bottle contains enough caffeine to be the equivalent of about one cup of coffee, and is offered in flavors like Vanilla, Mixed Berry, Peach and Strawberry Banana.
Oikos Pro Fuel takes inspiration from both ready-to-drink coffee beverages and energy drinks, and delivers a product that simultaneously helps to provide protein for muscle-building and caffeine from coffeeberry extract for increased alertness.
Each bottle contains enough caffeine to be the equivalent of about one cup of coffee, and is offered in flavors like Vanilla, Mixed Berry, Peach and Strawberry Banana.
Trend Themes
1. Caffeine Protein Fusion - Combining caffeine and protein in a convenient beverage, blurring the line between coffee and energy drinks.
2. On-the-go Protein Consumption - Creating high-protein products that are easily consumed while on the go.
3. Functional Beverage Innovation - Developing new beverage options that provide both nutritional benefits and functional attributes.
Industry Implications
1. Sports Nutrition - Opportunity for sports nutrition companies to create innovative protein-based beverages with added caffeine.
2. Ready-to-drink Coffee - Opportunity for coffee companies to expand their product line by incorporating protein into their ready-to-drink coffee beverages.
3. Functional Beverage - Opportunity for companies in the functional beverage industry to explore the combination of protein and caffeine for enhanced benefits.
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