ALOHA's Ready-to-Drink Bottles Share 18-20 Grams of Plant Protein
Laura McQuarrie — May 13, 2021 — Lifestyle
References: aloha & prnewswire
ALOHA's organic plant protein powders can now be enjoyed in 12-ounce ready-to-drink bottles that share up to 20 grams of protein. Available in four flavors, the Chocolate Sea Salt, Coconut, Iced Coffee and Vanilla varieties are made with a proprietary blend of pea and brown rice plus creamy coconut milk.
The free-from beverages are vegan-friendly and non-GMO, and they are prepared without soy, stevia, gluten or dairy. Additionally, the brand's coconut milk and coffee are certified by Fair Trade USA. With five grams of sugar and MCT oil for natural energy, the organic plant protein beverages share a simple way to refuel on the go.
The single-serve beverages reduce the need for mixing powdered components, as they only need to be opened and enjoyed.
The free-from beverages are vegan-friendly and non-GMO, and they are prepared without soy, stevia, gluten or dairy. Additionally, the brand's coconut milk and coffee are certified by Fair Trade USA. With five grams of sugar and MCT oil for natural energy, the organic plant protein beverages share a simple way to refuel on the go.
The single-serve beverages reduce the need for mixing powdered components, as they only need to be opened and enjoyed.
Trend Themes
1. Organic Plant Protein - The trend of incorporating plant-based protein into ready-to-drink beverages gives rise to opportunities for companies to create innovative and healthier beverage options.
2. Ready-to-drink Beverages - The trend of ready-to-drink beverages containing higher amounts of protein offers disruption opportunities for the beverage industry to tap into the health-conscious and on-the-go consumers.
3. Free-from Drinks - The trend of producing free-from drinks, which are allergen-free and non-GMO, presents innovation opportunities for the food and beverage industry to cater to consumers with dietary restrictions and preferences.
Industry Implications
1. Beverage Industry - The beverage industry can explore incorporating plant-based protein to develop beverages that cater to the growing number of health-conscious and on-the-go consumers.
2. Organic Food Industry - The organic food industry can leverage the trend of free-from drinks to provide a wider range of allergen-free and non-GMO options for consumers with special dietary needs and preferences.
3. Fitness Industry - The fitness industry can capitalize on the trend of higher protein intake to develop drinks that not only provide protein but also serve as a source of natural energy and essential nutrients for post-workout recovery.
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