Bear Naked and Gaia GPS Launched a First-of-Its-Kind Trail System
Laura McQuarrie — July 14, 2023 — Lifestyle
References: BearNakedTrails & famouscampaigns
For National Nude Day, Bear Naked granola and Gaia GPS teamed up to create the first nude-friendly hiking trail system. Launched to increase the accessibility of nude hiking, this trail system celebrates nature and the human body in its most natural state.
Hikers who find more comfort by wearing less can use the Gaia GPS app to look over more than 300 trails to see which ones will suit their interests and remain in compliance with local laws.
To support hikers who want to keep themselves energized on their travels, Bear Granola created a specially designed hiking belt that covers intimate areas, while still allowing easy access to snacks for refueling on the go.
Hikers who find more comfort by wearing less can use the Gaia GPS app to look over more than 300 trails to see which ones will suit their interests and remain in compliance with local laws.
To support hikers who want to keep themselves energized on their travels, Bear Granola created a specially designed hiking belt that covers intimate areas, while still allowing easy access to snacks for refueling on the go.
Trend Themes
1. Nude-friendly Hiking - Opportunity for companies to develop innovative products and services catering to the growing demand for nude-friendly outdoor experiences.
2. Nature-focused Technology - Innovative opportunities for tech companies to create apps and platforms that enhance the nature experience, like the Gaia GPS app.
3. Body-positive Tourism - Potential for tourism companies to create unique travel experiences that promote body positivity and natural self-expression in outdoor environments.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity: Design and produce specialized outdoor clothing that combines comfort and practicality for nude-friendly hiking.
2. Outdoor Adventure Apps - Disruptive innovation opportunity: Develop mobile applications that provide comprehensive information and support for nude-friendly hiking trails.
3. Health Food and Snacks - Disruptive innovation opportunity: Create convenient and discreet snack products specifically designed for nude hiking enthusiasts.
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