New Hokkaido's Beer Cans Were Inspired by Japanese Lore
Ellen Smith — October 13, 2020 — Lifestyle
References: newhokkaido & thedieline
The New Hokkaido's latest beer cans were inspired by the stories from Japanese lore and culture. Whether its the ingredients or flavor notes -- when made correctly beer can tell a story to the drinker. This particular beer can has an incredibly unique story to tell, taking cues from traditional storytelling and Japanese culture.
The contemporary graphics used to convey the story feature modern illustration and color blocking, drawing the consumer in. A simple black box is then used to display a summary of the story that inspired the can, bringing everything together. Official copy from the brand explaining these designs reads, "Nimble tree spirits? A phantom with icy breath that freezes victims solid? The elusive mountain echo that takes the form of a monkey-dog? We’ve got stories to tell."
Image Credit: BEER & MALT BEVERAGE
The contemporary graphics used to convey the story feature modern illustration and color blocking, drawing the consumer in. A simple black box is then used to display a summary of the story that inspired the can, bringing everything together. Official copy from the brand explaining these designs reads, "Nimble tree spirits? A phantom with icy breath that freezes victims solid? The elusive mountain echo that takes the form of a monkey-dog? We’ve got stories to tell."
Image Credit: BEER & MALT BEVERAGE
Trend Themes
1. Storytelling-inspired Graphics - There is an opportunity for companies in various industries to create product packaging or promotional materials that feature graphics inspired by storytelling, adding a unique and compelling narrative to their products.
2. Cultural-inspired Packaging - Using cultural inspiration as a basis for packaging design or product imagery can provide brands with added storytelling value and a connection to a specific cultural heritage that resonates with consumers.
3. Color-blocking Design - Incorporating color-blocking design can enhance the visual appeal of product packaging or promotional materials, and provide a unique way to depict complex stories or cultural references through simple visuals.
Industry Implications
1. Beverage - Beverage companies can take inspiration from New Hokkaido's colorful storytelling beer graphics to create packaging and promotional materials that stand out on store shelves and tell their own unique brand story.
2. Food - Food companies can utilize storytelling-inspired graphics to create engaging packaging for their products that will stand out in grocery stores and create a unique narrative to connect with consumers.
3. Fashion - Fashion brands can incorporate cultural inspiration into their designs to create unique, eye-catching products that tell a story through fashion, whether via prints, patterns, or handcrafted details.
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