Nitro Pepsi Takes Cues from Smooth Nitro Craft Beer & Coffee
Laura McQuarrie — January 26, 2019 — Lifestyle
References: Pepsi & foodandwine
Craft beer drinkers and coffee lovers have become fairly familiar with nitrogen-infused beverages over the last few years and now, Pepsi is introducing what it calls the first-ever nitrogen-infused cola beverage, 'Nitro Pepsi.' The first-of-its-kind nitro-infused cola is said to be a creamier, smoother product with a "velvety, cascading foam" and two flavor choices: Signature cola and Vanilla.
While Pepsi fans will be able to enjoy the recipe as traditional Pepsi, the infusion of nitrogen creates a richly textured drinking experience that leaves a frothy, foamy head on top of a glass that lasts much longer than fizzling carbonated bubbles. As such, Nitro Pepsi is best served cold and in a glass.
Pepsi plans to start sampling this new beverage at the Super Bowl LIII in Atlanta.
While Pepsi fans will be able to enjoy the recipe as traditional Pepsi, the infusion of nitrogen creates a richly textured drinking experience that leaves a frothy, foamy head on top of a glass that lasts much longer than fizzling carbonated bubbles. As such, Nitro Pepsi is best served cold and in a glass.
Pepsi plans to start sampling this new beverage at the Super Bowl LIII in Atlanta.
Trend Themes
1. Nitrogen-infused Beverages - The rise of nitrogen-infused soft drinks presents opportunities for beverage companies to create unique, creamy, and textured drinking experiences.
2. Premium Soft Drinks - The introduction of Nitro Pepsi highlights the market demand for premium, high-quality soda options that offer a velvety, cascading foam.
3. Alternative Flavor Infusions - With the release of Nitro Pepsi in signature cola and vanilla flavors, there is potential for introducing alternative flavor infusions in nitrogen-infused beverages across various industries.
Industry Implications
1. Beverage Industry - The nitrogen-infused soft drink trend opens up opportunities for beverage companies to expand their product offerings and tap into the growing demand for unique and innovative drinks.
2. Craft Beer Industry - The success of nitrogen-infused craft beers suggests that craft breweries can explore the use of nitrogen infusion in their beverage range to create smoother, creamier beer options.
3. Coffee Industry - The popularity of nitrogen-infused cold brew coffees can inspire coffee companies to experiment with nitrogen infusion to enhance the texture and flavor profiles of their products.
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