Monster Nitro is Made with Nitrous Oxide and Carbon Dioxide Gases
Michael Hemsworth — May 1, 2021 — Marketing
References: cocacolaep & talkingretail
The Monster Nitro energy drink is a new offering from Coca-Cola European Partners (CCEP) that will offer avid energy drink enthusiasts with a different option to try out.
The drink is made with the brand's signature energy drink recipe along with a blend of nitrous oxide and carbon dioxide gases in the mix. This is reported to give the drink a satisfying citrus taste as well as a light texture with a dryly carbonated mouthfeel. The drink will come in both 500ml plain as well as price-marked cans.
Associated Director for Commercial Development at CCEP Gemma Nicholas spoke on the new Monster Nitro energy drink further saying, "Energy drinks continue to grow, and much of this is down to the success of the Monster brand. In fact, more shoppers are buying more of Monster’s drinks, more often then ever before and with this in mind, we must continue to innovate, to secure their long-term loyalty and maintain engagement.”
The drink is made with the brand's signature energy drink recipe along with a blend of nitrous oxide and carbon dioxide gases in the mix. This is reported to give the drink a satisfying citrus taste as well as a light texture with a dryly carbonated mouthfeel. The drink will come in both 500ml plain as well as price-marked cans.
Associated Director for Commercial Development at CCEP Gemma Nicholas spoke on the new Monster Nitro energy drink further saying, "Energy drinks continue to grow, and much of this is down to the success of the Monster brand. In fact, more shoppers are buying more of Monster’s drinks, more often then ever before and with this in mind, we must continue to innovate, to secure their long-term loyalty and maintain engagement.”
Trend Themes
1. Gas-infused Beverages - Exploring the use of gases in different types of beverages to offer unique taste and texture experiences.
2. Innovative Energy Drink Recipes - Developing new energy drink recipes by experimenting with different ingredients and flavors to cater to evolving consumer preferences.
3. Product Packaging Design - Creating eye-catching and distinctive packaging designs to attract consumers and differentiate from competitors.
Industry Implications
1. Beverage Industry - Exploring the use of gases in different types of beverages outside of energy drinks to offer unique taste and texture experiences.
2. Energy Drink Industry - Continuously innovating energy drink recipes to cater to evolving consumer preferences and to maintain engagement and long-term loyalty.
3. Packaging Design Industry - Offering creative packaging design services to differentiate brands and attract consumers within the highly competitive beverage market.
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