High Brew Uses In-Can Nitro Tech to Create New Sweet Cream Variety
Niko Pajkovic — January 27, 2022 — Lifestyle
References: highbrewcoffee & highbrewcoffee
High Brew Coffee, an Austin-based company specializing in natural canned coffee, has announced that it will be expanding its RTD offerings with the launch of Sweet Cream Nitro Cold Brew. The new beverage sees the brand continuing to innovate in the nitrogenated cold brew category -- a trending product area that High Brew is playing a role in pioneering.
Same as with its other canned offerings, the new Sweet Cream Nitro Cold Brew utilizes High Brew's proprietary in-can widget technology, which works to inject its beverages with nitrogen at the point of consumption. As a result, High brew drinks get to enjoy the smaller carbonation delivered by nitrogen, which leads to a creamier and frothier taste experience.
Similar to High Brew's other products, Sweet Cream Nitro Cold Brew is made from 100% Arabica, direct-trade beans.
Image Credit: High Brew
Same as with its other canned offerings, the new Sweet Cream Nitro Cold Brew utilizes High Brew's proprietary in-can widget technology, which works to inject its beverages with nitrogen at the point of consumption. As a result, High brew drinks get to enjoy the smaller carbonation delivered by nitrogen, which leads to a creamier and frothier taste experience.
Similar to High Brew's other products, Sweet Cream Nitro Cold Brew is made from 100% Arabica, direct-trade beans.
Image Credit: High Brew
Trend Themes
1. Nitro Cold Brews - The innovative use of in-can nitro technology is opening up new flavor opportunities and enhanced taste experiences for cold brew coffee.
2. Canned Coffee - The growing popularity of canned coffee is creating new markets and distribution channels for coffee producers to explore.
3. Direct-trade Beans - More coffee brands are focusing on ethical and direct-trade sourcing, creating opportunities for increased transparency and consumer engagement.
Industry Implications
1. Beverage Manufacturing - In-can nitro infusion technology offers beverage manufacturers the potential to create unique, premium products with added value for consumers.
2. Retail - Canned coffee and nitro-infused cold brews present opportunities for retailers to expand their offerings and tap into new and emerging markets.
3. Ethical/sustainable Sourcing - Increasing consumer demand for direct-trade and environmentally responsible coffee production methods is driving opportunities for businesses to differentiate themselves and build more robust supply chains.
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