Amazon's 'Made for You' Service is Now Offering Athletic Wear
Niko Pajkovic — April 12, 2022 — Business
References: amazon & techcrunch
E-commerce giant Amazon has announced that it will be expanding its bespoke clothing service, Made For You, to include custom-made athletic t-shirts. According to the company, the new shirts can be customized in over 50 different ways; customers will be given the option to tweak elements such as sleeve lengths, colors, necklines, and more. In addition, graphics and text can be added to the shirts but at an extra cost.
To receive the custom-made t-shirts, customers must download the Made for You app where they will be required to enter information about their height and weight. In addition, they will be asked to upload two photos of themselves. Made for You will then use this data to determine the user's body measurements.
Image Credit: Amazon
To receive the custom-made t-shirts, customers must download the Made for You app where they will be required to enter information about their height and weight. In addition, they will be asked to upload two photos of themselves. Made for You will then use this data to determine the user's body measurements.
Image Credit: Amazon
Trend Themes
1. Bespoke Athletic Wear - The Made for You service by Amazon is offering customized athletic t-shirts paving the way for the trend of bespoke athletic wear.
2. Customization and Personalization - The proliferation of the Made for You service by Amazon showcases the trend for customization and personalization in clothing.
3. Virtual Tailoring Services - As the demand for customized athletic wear grows the trend for virtual tailoring services may emerge in the industry.
Industry Implications
1. E-commerce - The expansion of customized clothing services like Made for You indicates the trend of e-commerce disrupting traditional brick-and-mortar clothing stores.
2. Athletic Wear Industry - The Made for You service by Amazon is disrupting the traditional athletic wear industry by offering personalized and affordable athletic wear for everyone.
3. Fashion Tech - The use of technology and the Made for You app in the fashion industry is paving the way for fashion tech startups to revolutionize the industry.
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