Four Seasons Total Landscaping Launched a Line of Apparel
Riley von Niessen — November 10, 2020 — Pop Culture
References: fstl1992
After the US president's lawyer, Rudy Giuliani, ended up speaking at Four Seasons Total Landscaping rather than the Four Seasons hotel chain for the Trump campaign's press conference, the Philadelphia landscaping company decided to launch a merchandise line to take advantage of the media attention it received as a result of the accidental booking.
Included in the line are an array of simple tees and hoodies that showcase the company's branding, along with a selection of others that include its name along with the American flag. While the apparel doesn't directly reference the press conference, the company also released a range of stickers that do. The black and white sticker designs feature slogans that nod to the candidate's controversial campaign slogan, with the words "Make American Rake Again" included on them.
Image Credit: Four Seasons Total Landscaping
Included in the line are an array of simple tees and hoodies that showcase the company's branding, along with a selection of others that include its name along with the American flag. While the apparel doesn't directly reference the press conference, the company also released a range of stickers that do. The black and white sticker designs feature slogans that nod to the candidate's controversial campaign slogan, with the words "Make American Rake Again" included on them.
Image Credit: Four Seasons Total Landscaping
Trend Themes
1. Branded Merchandise - Creating merchandise that showcases a company's branding can help generate additional revenue and gain media attention.
2. Opportunistic Marketing - Seizing unexpected media attention by quickly launching a product line related to a viral event can create business opportunities.
3. Controversial Slogan Reinterpretation - Reinterpreting controversial slogans can create a buzz and attract customers looking for unique and alternative products.
Industry Implications
1. Apparel - The apparel industry can benefit from creating merchandise lines that capitalize on viral events to drive sales.
2. Promotional Products - Companies specializing in promotional products can cater to businesses looking to take advantage of media attention through custom merchandise.
3. Sticker Manufacturing - Manufacturers that produce stickers can offer customized designs for companies looking to create buzz and engage with customers through unique slogans.
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