Amazon Fashion Created a Custom T-Shirt Portal Named "Made for You"
Daniel Johnson — December 29, 2020 — Business
References: amazon & retaildive
Amazon Fashion created a custom t-shirt sales portal, named “Made for You,” through the amazon app that features “virtual fit technology."
The custom t-shirt portal is available to Amazon Fashion consumers in the United States, and each item costs $25. Customers can input their specific height, weight, body style, as well as photos of themselves. Amazon shoppers can also choose between two fabric types, eight colors, and pick the fit, length, sleeve length and neckline.
After the personal body information is inputted, “Made for You” will show a preview of what the t-shirt would look like on a virtual body double of the customer. Consumers can track their changes to see how each measurement affects the fit and they can also rotate the virtual body double.
Image Credit: Amazon Fashion
The custom t-shirt portal is available to Amazon Fashion consumers in the United States, and each item costs $25. Customers can input their specific height, weight, body style, as well as photos of themselves. Amazon shoppers can also choose between two fabric types, eight colors, and pick the fit, length, sleeve length and neckline.
After the personal body information is inputted, “Made for You” will show a preview of what the t-shirt would look like on a virtual body double of the customer. Consumers can track their changes to see how each measurement affects the fit and they can also rotate the virtual body double.
Image Credit: Amazon Fashion
Trend Themes
1. Virtual Fit Technology - Virtual fit technology offers an immersive, personalized shopping experience that minimizes the risk of incorrect sizing and returns.
2. Custom Apparel - Custom apparel allows consumers to create clothing tailored specifically to their unique body measurements and style preferences.
3. E-commerce Personalization - E-commerce personalization enhances user engagement and satisfaction by catering products to individual customer specifications.
Industry Implications
1. Fashion Retail - Fashion retail stands to gain from integrating advanced customization options that appeal to modern consumers seeking individuality.
2. Technology Solutions - Technology solutions powering virtual try-ons and custom fits represent a synergy between tech innovation and fashion retail.
3. E-commerce Platforms - E-commerce platforms can leverage personalization to differentiate themselves in a crowded market by offering unique, customer-specific products.
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