Supreme Releases Another Summer 2022 T-Shirt Collection
References: supremenewyork & hypebae
Supreme is joining the summer celebrations with a new release of graphic T-shirts. The collection comprises eight artwork, text, and phrase-adorned silhouettes dipped in various colors ranging from black, gray, red, yellow, etc. A collection highlight is a T-shirt printed with American artist Red Grooms’ concrete jungle piece, while other shirts spotlight Supreme logos, women in fishnets, and humorous phrases.
Supreme is known for paying homage to its New York origins, and this collection is no exception. Other highlights include a ‘Too Many A-holes’ T-shirt and a yellow shirt featuring a nude woman who lounges on a red Supreme-branded inflatable pool raft.
The collection will be released through the Supreme website on Jun 30, 2022, at 11 a.m. EDT and on Jul 2, 2022, at 11 a.m. JST in Japan.
Image Credit: Supreme
Supreme is known for paying homage to its New York origins, and this collection is no exception. Other highlights include a ‘Too Many A-holes’ T-shirt and a yellow shirt featuring a nude woman who lounges on a red Supreme-branded inflatable pool raft.
The collection will be released through the Supreme website on Jun 30, 2022, at 11 a.m. EDT and on Jul 2, 2022, at 11 a.m. JST in Japan.
Image Credit: Supreme
Trend Themes
1. Graphic T-shirt Collections - The rise of graphic T-shirts collections that highlight art and culture presents an opportunity for artists, designers, and fashion brands to collaborate and expand their offerings.
2. Localized Product Creation - The trend toward localizing product creation and offerings allows small businesses to better compete with larger brands in the global marketplace.
3. Limited Edition Drops - The trend toward creating limited edition drops generates excitement and scarcity for consumers and allows brands to experiment with unique designs and concepts.
Industry Implications
1. Fashion - The fashion industry can create opportunities with graphic T-shirts that highlight art, culture, and social issues, and partner with artists and designers for collaboration.
2. Art - The art industry can explore collaborations with fashion brands to showcase their work in unique ways and reach wider audiences.
3. E-commerce - E-commerce brands can leverage limited edition drops to create urgency and foster customer loyalty while experimenting with unique products and designs.
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