These New Jacob’s Mini Cheddars Come in Three Flavors
Michael Hemsworth — April 13, 2021 — Marketing
References: pladisglobal & foodbev
These new Jacob’s Mini Cheddars have been unveiled by Pladis as a lineup of snacks in the UK that will offer consumers with a number of regionally inspired options to pick up. The snacks include the Ploughman's Cheshire Cheese, Dragon's Breath Chills Cheddar and the Strathdon Blue Cheese, which spotlight cheeses from England, Wales and Scotland, respectively. The snacks are being launched with a brand redesign that will be rolling out across the entire range of Mini Cheddars packaging.
Marketing Controller at Pladis UK & Ireland Christopher Owen spoke on the new Jacob’s Mini Cheddars saying, "By drawing inspiration from some of the most delicious cheeses from across Great Britain, we’re bringing our ‘Baked with Real Cheese’ message to life, while celebrating some of the best cheese flavours on offer. The result is a trio of snacks which really hit the spot when it comes to taste."
Marketing Controller at Pladis UK & Ireland Christopher Owen spoke on the new Jacob’s Mini Cheddars saying, "By drawing inspiration from some of the most delicious cheeses from across Great Britain, we’re bringing our ‘Baked with Real Cheese’ message to life, while celebrating some of the best cheese flavours on offer. The result is a trio of snacks which really hit the spot when it comes to taste."
Trend Themes
1. Regionally-inspired Snacks - The trend of creating snacks inspired by regional cuisine is growing, which presents an opportunity for food manufacturers to explore new flavor profiles and ingredients.
2. Brand Redesigns - The trend of redesigning packaging for established products can help brands refresh their image and appeal to new audiences.
3. Baked with Real Cheese - Consumers are showing a growing interest in snacks made with real, high-quality ingredients, which presents an opportunity for brands to market their products as healthier options.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of regionally-inspired snacks by creating new products that showcase unique flavors and ingredients.
2. Packaging Design - As more brands redesign their packaging, the field of packaging design presents an opportunity for innovative design firms to step forward and offer their services.
3. Health Food - The trend toward healthier snacking options opens up opportunities for brands to create products with real ingredients and market themselves as a more health-conscious option.
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