Jacob’s Mini Cheddars Sticks Come in Two Flavor Options
Michael Hemsworth — December 16, 2020 — Marketing
References: pladisglobal & foodbev
The Jacob’s Mini Cheddars Sticks are a new snack offering from Pladis that aims to expand on the brand's savory nibbles and offer consumers two distinctly cheesy options to try out.
The snacks come in two flavor options including Grilled Cheddar & Sizzling Steak and Rich & Tangy Cheddar, which both come in 150 gram sharing packs. The products will be launching exclusively at Tesco in January at a price point of £1.99 per pack with additional launches taking place in February onwards.
Marketing Controller at Pladis UK&I Christopher Owen boasted about the new Jacob’s Mini Cheddars Sticks saying, "We’re very excited to introduce shoppers to a fresh new format for our bestselling Jacob’s Mini Cheddars brand, taking it beyond its traditional round shape for the first time in its history and building beyond its multipack heartland with larger, sharing bags. With big tangy cheese flavors and a light, nibble-friendly, new texture, we’re turning our classic snack on its head. With this new iteration we’ll be putting a big twist on our best-loved format to target even more consumption occasions and unlock sales amongst younger adults in the process.”
The snacks come in two flavor options including Grilled Cheddar & Sizzling Steak and Rich & Tangy Cheddar, which both come in 150 gram sharing packs. The products will be launching exclusively at Tesco in January at a price point of £1.99 per pack with additional launches taking place in February onwards.
Marketing Controller at Pladis UK&I Christopher Owen boasted about the new Jacob’s Mini Cheddars Sticks saying, "We’re very excited to introduce shoppers to a fresh new format for our bestselling Jacob’s Mini Cheddars brand, taking it beyond its traditional round shape for the first time in its history and building beyond its multipack heartland with larger, sharing bags. With big tangy cheese flavors and a light, nibble-friendly, new texture, we’re turning our classic snack on its head. With this new iteration we’ll be putting a big twist on our best-loved format to target even more consumption occasions and unlock sales amongst younger adults in the process.”
Trend Themes
1. Savory Nibbles Expansion - Disruptive innovation opportunity: Create new formats and flavors in the savory snacks category to appeal to a wider consumer base.
2. Multipack Diversification - Disruptive innovation opportunity: Develop larger sharing bags for popular snack brands to target new consumption occasions and attract younger adult consumers.
3. Texture Innovation - Disruptive innovation opportunity: Experiment with new textures to transform classic snacks and create unique eating experiences.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Leveraging unique flavors and formats to capture new market segments and increase sales in the competitive snack food industry.
2. Food Packaging Industry - Disruptive innovation opportunity: Develop innovative and attractive packaging solutions for multipack snacks to enhance shelf appeal and drive consumer engagement.
3. Retail Industry - Disruptive innovation opportunity: Collaborate with retailers to launch exclusive snack products that create excitement and attract customer attention in store.
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