The Jacob's Mini Cheddars Range Has Been Expanded
Michael Hemsworth — April 16, 2020 — Marketing
References: pladisglobal & conveniencestore
The Jacob's Mini Cheddars range has been expanded by Pladis in a bid to help offer consumers a satisfying snack that's packed with cheesy taste along with a traditional range of authentic flavors.
The snacks feature an array of heat levels that range in intensity including Lime & Chilli, Nacho Cheese & Jalapeño and Chipotle Chicken Wings that go from mild to hot, respectively. The snacks all focus on Mexican-inspired flavors to help satiate demand for international cuisine-inspired taste preferences amongst consumers.
Marketing Controller at Pladis UK&I Christopher Owen spoke on the expanded Jacob's Mini Cheddars range saying, "We’re seeing a whole host of global cuisines making their way into British snacks and – with 41% of consumers between 16-44 actively seeking spicy foods – it felt only right for Mexico to be the next stop on Mini Cheddar’s world trip. We know that chili is an important flavor within the crisps and snacks category, so with this new, spicy take on Jacob’s Mini Cheddars, retailers have the opportunity to drive incremental sales by introducing the brand to new shoppers and re-engaging shoppers who may not have bought into the brand for quite some time. We’re confident that the launch of Jacob’s Mini Cheddars Mexican flavors will help the brand appeal to both a new generation of consumers, as well as existing Mini Cheddars fans seeking something a little bit different.”
The snacks feature an array of heat levels that range in intensity including Lime & Chilli, Nacho Cheese & Jalapeño and Chipotle Chicken Wings that go from mild to hot, respectively. The snacks all focus on Mexican-inspired flavors to help satiate demand for international cuisine-inspired taste preferences amongst consumers.
Marketing Controller at Pladis UK&I Christopher Owen spoke on the expanded Jacob's Mini Cheddars range saying, "We’re seeing a whole host of global cuisines making their way into British snacks and – with 41% of consumers between 16-44 actively seeking spicy foods – it felt only right for Mexico to be the next stop on Mini Cheddar’s world trip. We know that chili is an important flavor within the crisps and snacks category, so with this new, spicy take on Jacob’s Mini Cheddars, retailers have the opportunity to drive incremental sales by introducing the brand to new shoppers and re-engaging shoppers who may not have bought into the brand for quite some time. We’re confident that the launch of Jacob’s Mini Cheddars Mexican flavors will help the brand appeal to both a new generation of consumers, as well as existing Mini Cheddars fans seeking something a little bit different.”
Trend Themes
1. Mexican-inspired Snacks - Disruptive innovation opportunity: Develop a range of Mexican-inspired snacks with unique flavors to cater to the growing demand for international cuisine-inspired taste preferences.
2. Spicy Foods - Disruptive innovation opportunity: Create a range of snacks with varying levels of spiciness to cater to the 41% of consumers between 16-44 who actively seek spicy foods.
3. Authentic Flavors - Disruptive innovation opportunity: Offer a range of snacks with authentic flavors that appeal to both new consumers and existing fans seeking something different.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Introduce new and unique flavors to the snack food market to attract new consumers and increase sales.
2. Crisps and Snacks Category - Disruptive innovation opportunity: Incorporate chili as an important flavor within the crisps and snacks category to attract new shoppers and re-engage existing customers.
3. Food and Beverage Industry - Disruptive innovation opportunity: Capitalize on the trend of global cuisines by offering a wide range of international cuisine-inspired snacks and flavors.
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