These New Jacob's Mini Cheddars Nibblies Come in Two Flavors
Michael Hemsworth — April 8, 2022 — Marketing
References: jacobs & talkingretail
These new Jacob's Mini Cheddars Nibblies are arriving as a low-fat snack option for consumers to pick up when craving a crunchy, flavorful snack that's in-line with their dietary preferences. The snack is reported to have 30% less fat than the original with 75kcals per serving, and comes in two flavor options including Double Gloucester & Chive and Cheddar & Smoked Paprika. The snack is arriving in the UK in 115-gram sharing packs as well as six-packs of 17-gram bags.
Marketing Controller for Pladis UK Christopher Owen commented on the new Jacob's Mini Cheddars Nibblies saying, "Jacob’s Mini Cheddars is one of our greatest success stories. The brand has reached record heights and is one of the top 10 biggest brands in crisps and bagged snacks, with sales growing 27% year on year. And this strong momentum is set to continue, as we’re bringing even more variety to the crisps and snacks aisle by launching a new product which will appeal to those looking for something lighter.”
Marketing Controller for Pladis UK Christopher Owen commented on the new Jacob's Mini Cheddars Nibblies saying, "Jacob’s Mini Cheddars is one of our greatest success stories. The brand has reached record heights and is one of the top 10 biggest brands in crisps and bagged snacks, with sales growing 27% year on year. And this strong momentum is set to continue, as we’re bringing even more variety to the crisps and snacks aisle by launching a new product which will appeal to those looking for something lighter.”
Trend Themes
1. Low-fat Snack Options - The demand for low-fat snack options is a growing trend that presents a disruptive innovation opportunity for food manufacturers.
2. Flavor Variety in Snacks - The trend towards flavor variety in snacks presents a disruptive innovation opportunity for food manufacturers to meet changing consumer preferences.
3. Convenient Snack Packaging - Convenient snack packaging, such as the 6-packs of 17-gram bags, is a growing trend that presents a disruptive innovation opportunity for snack manufacturers.
Industry Implications
1. Food Manufacturing - Food manufacturers could benefit from creating new low-fat snack options to meet the growing consumer demand.
2. Snack Manufacturing - The snack industry can capitalize on the demand for flavor variety in snacks, creating new products to appeal to changing consumer preferences.
3. Packaging Industry - The packaging industry can benefit from creating more convenient and innovative snack packaging for consumers on-the-go.
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