These New Jacob’s Crackers Target Younger Shoppers
Michael Hemsworth — September 21, 2023 — Lifestyle
References: pladisglobal & talkingretail
These new Jacob’s crackers have been created with the intention of catching the attention of young shoppers in the UK by appealing to them with a series of on-trend flavors. The products include the Jacob's Mediterranean Rosemary crackers and the Jacob's Cheddars Cheese & Pickle, which both offer great flavor that's suitable for enjoyment on its own or with your choice of topping. The products come as part of the brand's initiative to reinvigorate interest amongst UK consumers and help to usher in a new era as the preferences of today's shopper continue to change.
Marketing Director at pladis UK&I Asli Akman commented on the new Jacob’s crackers saying, "Jacob’s has been enjoyed in millions of households nationwide for decades, thanks to our portfolio of full-on flavour crackers and savoury biscuits. But with 28% of sales coming from new savoury biscuit shoppers, there is a clear opportunity to recruit new fans and we are confident that these two new additions to our range – one offering a tasty new take on a classic combination and another that taps into a popular flavour trend – are a great way to appeal to a new generation of shoppers.
Marketing Director at pladis UK&I Asli Akman commented on the new Jacob’s crackers saying, "Jacob’s has been enjoyed in millions of households nationwide for decades, thanks to our portfolio of full-on flavour crackers and savoury biscuits. But with 28% of sales coming from new savoury biscuit shoppers, there is a clear opportunity to recruit new fans and we are confident that these two new additions to our range – one offering a tasty new take on a classic combination and another that taps into a popular flavour trend – are a great way to appeal to a new generation of shoppers.
Trend Themes
1. On-trend Flavors - Creating crackers with on-trend flavors can catch the attention of young shoppers and attract a new generation of consumers to the brand.
2. Reinvigorate Interest - The initiative to reinvigorate interest in UK consumers presents an opportunity for the brand to stay relevant and adapt to the changing preferences of shoppers.
3. New Era of Shopper Preferences - The changing preferences of today's shoppers open up opportunities for brands to introduce innovative products that cater to their evolving tastes.
Industry Implications
1. Snack Food - In the snack food industry, creating products with on-trend flavors can appeal to younger shoppers and attract a wider consumer base.
2. Consumer Goods - In the consumer goods industry, brands can reinvigorate interest and stay competitive by introducing new products that resonate with the evolving preferences of consumers.
3. Food and Beverage - In the food and beverage industry, tapping into popular flavor trends and adapting to the changing preferences of shoppers can help brands capture market share and appeal to new generations of consumers.
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