The Jacob’s Mini Cheddars Smoky BBQ Now Come in New Option
Michael Hemsworth — August 15, 2020 — Marketing
References: jacobs & talkingretail
The Jacob’s Mini Cheddars Smoky BBQ price-marked pack has been unveiled by the brand as a new offering for shoppers to pick up that is low-cost, perfect for sharing and more. The new packaging format helps retailers to capitalize on the increased consumer demand for relaxed sharing experiences and snacking in the evening. The product will be available to wholesalers and independent retailers starting from early August at a price point of £1.
Marketing Controller at Pladis UK&I Christopher Owen spoke on the new Jacob’s Mini Cheddars Smoky BBQ price-marked pack saying, "This launch represents a sizable opportunity for independent retailers to boost larger-format bagged snacks sales with a new take on a shopper favorite. We recognize that PMPs are a key format for independent retailers – generating a third of sales in convenience – and our existing Jacob’s sharing packs have been leading the way, with a strong performance in the channel over the past year. However, there’s definitely scope for driving this further.”
Marketing Controller at Pladis UK&I Christopher Owen spoke on the new Jacob’s Mini Cheddars Smoky BBQ price-marked pack saying, "This launch represents a sizable opportunity for independent retailers to boost larger-format bagged snacks sales with a new take on a shopper favorite. We recognize that PMPs are a key format for independent retailers – generating a third of sales in convenience – and our existing Jacob’s sharing packs have been leading the way, with a strong performance in the channel over the past year. However, there’s definitely scope for driving this further.”
Trend Themes
1. Price-marked Snack Products - The trend of price-marked snack products can potentially disrupt the snack food industry by offering a low-cost, shareable option for consumers.
2. Relaxed Sharing Experiences - The trend of relaxed sharing experiences can potentially disrupt the food and beverage industry by encouraging brands to create products and packaging formats that are easy to share and consume in a relaxed setting.
3. Evening Snacking - The trend of evening snacking can potentially disrupt the food and beverage industry by prompting brands to create products that cater specifically to snacking habits during the evening hours.
Industry Implications
1. Snack Food Industry - The snack food industry could potentially benefit from price-marked snack products by attracting budget-conscious consumers who are looking for low-cost yet satisfying snacks.
2. Food and Beverage Industry - The food and beverage industry could potentially benefit from the trend of relaxed sharing experiences by creating products and packaging formats that appeal to social snacking occasions.
3. Convenience Store Industry - The convenience store industry could potentially benefit from price-marked snack products by capitalizing on the consumer demand for affordable and convenient snack options.
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