New Era and Yohji Yamamoto Continue to Drop a Collection
References: neweracap.jp & hypebeast
New Era and Yohji Yamamoto continue to work alongside one another on a new collaborative collection for the season. This time around, the duo launch a capsule made specifically for the Fall/Winter 2022 season and it highlights Yamamoto's Mikaeri Bijin artwork.
Essentially Mikaeri Bijin is a unique Japanese term that references a beautiful woman that is looking back over her shoulder, which is a popular pose during the Edo period for ukiyo-e artists. It then become a popular style that was found styled throughout fashion magazines. It was a big part of Yamamoto's ART COMPLEX installation in 2013 and the same prints from that exhibition are seen adorning the silhouettes from the new collection, including bucket hats and tees.
Image Credit: New Era, Yohji Yamamoto
Essentially Mikaeri Bijin is a unique Japanese term that references a beautiful woman that is looking back over her shoulder, which is a popular pose during the Edo period for ukiyo-e artists. It then become a popular style that was found styled throughout fashion magazines. It was a big part of Yamamoto's ART COMPLEX installation in 2013 and the same prints from that exhibition are seen adorning the silhouettes from the new collection, including bucket hats and tees.
Image Credit: New Era, Yohji Yamamoto
Trend Themes
1. Art-inspired Streetwear - The trend for art-inspired streetwear opens up opportunities for collaborations between designers and artists, and the creation of limited edition pieces.
2. Incorporating Historical Elements in Fashion - The trend for incorporating historical elements in fashion opens up opportunities for brands to draw inspiration from art, cultural traditions and historical artifacts.
3. Cross-collaborations in Fashion - The trend for cross-collaborations in fashion opens up opportunities for designers to work with artists, musicians and other creatives to produce unique collections.
Industry Implications
1. Fashion - The trend for incorporating art and historical elements in fashion creates disruptive innovation opportunities for designers, fashion retailers, and brands.
2. Art - The trend for art-inspired clothing and collaborations creates disruptive innovation opportunities for artists and designers to monetize their unique styles.
3. Retail - The trend for limited edition art-themed clothing creates disruptive innovation opportunities for retailers to form collaborations with artist and designers.
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