Supreme and Yohji Yamamoto Launch Another Fall 2022 Collection
References: supremenewyork & hypebeast
Supreme and Yohji Yamamoto have collaborated on a series of apparel for the Fall 2022 season, introducing the final installment of the duo’s long-term partnership. Led by a Vanson Leathers ‘Jacket and Pant,’ the collection comprises bomber jackets, fall jackets, suits, sweaters, shirts, a beanie, a skateboard, a Dr. Martens ‘1461 3-Eye’ shoe, and cargo pants. The ‘Bomber Jacket,’ ‘Puffer Parka,’ ‘Sweater, Shirt,’ ‘Hooded Sweatshirt,’ ‘T-Shirt,’ and skateboard all have graphics that are inspired by the video game ‘Tekken.’ The patterns include variations on the ‘Tekken 3’ logo, character select collages, and knit interpretations of well-known figures.
The Supreme x Yohji Yamamoto Fall 2022 collaboration will be released globally on September 22 in the United States and September 24 in Japan.
Image Credit: Supreme
The Supreme x Yohji Yamamoto Fall 2022 collaboration will be released globally on September 22 in the United States and September 24 in Japan.
Image Credit: Supreme
Trend Themes
1. Game-inspired Apparel - Opportunity to tap into the growing demand for clothing inspired by video game culture.
2. Collaborative Fashion - Collaborating with outside designers or brands can generate buzz and attract new customers.
3. Limited Edition Collections - Creating limited edition collections or drops can create a sense of exclusivity and excitement for customers.
Industry Implications
1. Fashion - The fashion industry can incorporate gaming culture into their clothing designs.
2. Gaming - The gaming industry can collaborate with fashion brands to expand their merchandise offerings.
3. Marketing/advertising - Agencies can use this collaboration as an example of successful brand partnerships to attract new clients.
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