WIND AND SEA Taps Yohji Yamamoto for a New Capsule Collection
References: windandsea.jp & hypebeast
Takashi Kumagai’s ‘WIND AND SEA’ taps Yohji Yamamoto to aid the designer’s newest ‘WILDSIDE YOHJI YAMAMOTO’ project. The project includes the release of a collection of t-shirts and hoodies, all decorated with ‘WILDSIDE’ logos and patterning. The project is based on the idea of “accidental beauty.” The collection’s standout piece is a black ‘WIND AND SEA’ hoodie that has Yohji Yamamoto’s branding on the chest.
T-shirts feature the same branding in a monogram print or embroidered across the front. There are two neutral-toned options for the tees, the first being a white-on-black, and the second being a black-on-white colorway.
The collection launches on the WIND AND SEA website on June 17. Select Yohji Yamamoto and WIND AND SEA retail locations will also have the items for purchase.
Image Credit: WIND AND SEA
T-shirts feature the same branding in a monogram print or embroidered across the front. There are two neutral-toned options for the tees, the first being a white-on-black, and the second being a black-on-white colorway.
The collection launches on the WIND AND SEA website on June 17. Select Yohji Yamamoto and WIND AND SEA retail locations will also have the items for purchase.
Image Credit: WIND AND SEA
Trend Themes
1. Monochrome Casualwear - The popularity of simple and minimalistic monochrome color schemes in fashion increases.
2. Collaborative Designer Capsule Collections - Fashion brands and designers work together on limited edition capsule collections to appeal to a wider audience.
3. Emphasis on 'accidental Beauty' - Fashion brands emphasize the beauty in imperfections and unexpected designs to create unique and authentic pieces.
Industry Implications
1. Fashion and Apparel - The fashion industry can incorporate minimalistic designs and collaborate with other designers for capsule collections to attract more consumers.
2. Online Retail - With the rise of online shopping, e-commerce platforms allow fashion brands to reach a wider audience and increase their sales.
3. Branding and Marketing - By emphasizing 'accidental beauty' and unique designs, fashion brands can differentiate themselves in the market and create a lasting impression on consumers.
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