Yohji Yamamoto and New Era Join Forces on a SS22 Set
Yohji Yamamoto works in collaboration with New Era on a new collection designed specifically for the Spring/Summer 2022 season. The two deliver a minimal collection that features two items in total -- this includes a graphic tee and a cap that shines a spotlight on the simplistic YOHJI emblem.
It is based on a black base foundation and the shirt is entirely made from 100% cotton materials. The 9THIRTY cap is the silhouette used for the base of the cap and is also done up in black before being accented with the white YOHJI motif. The same motif marks the front of the chest and at the side panel of the cap. Rounding out the capsule is the touch of branding at the left cuff of the tee.
Image Credit: New Era, Yohji Yamamoto
It is based on a black base foundation and the shirt is entirely made from 100% cotton materials. The 9THIRTY cap is the silhouette used for the base of the cap and is also done up in black before being accented with the white YOHJI motif. The same motif marks the front of the chest and at the side panel of the cap. Rounding out the capsule is the touch of branding at the left cuff of the tee.
Image Credit: New Era, Yohji Yamamoto
Trend Themes
1. Minimalist Collaboration Collections - Collaborative collections featuring minimalist design elements that prioritize simplicity and branding opportunities.
2. Season-specific Fashion Collaborations - Collaborations between fashion brands and designers geared towards season-specific collections.
3. Capsule Collections - Small, curated collections of fashion items that offer exclusive and limited edition products to consumers.
Industry Implications
1. Fashion Industry - The fashion industry can embrace minimalist collaborations to increase branding and create exclusive offerings for their consumers.
2. Streetwear Industry - Streetwear brands can benefit from season-specific collaborations with high fashion designers to create limited edition pieces.
3. Accessories Industry - The accessories industry can leverage capsule collections with designer collaborations to offer exclusive and sought-after products to their customers.
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