This Juice Packaging Was Designed to Reflect Its Natural Production
Mishal Omar — July 8, 2016 — Lifestyle
References: greatdepths & thedieline
The 'Bensons' farm in the UK turned to design firm 'Great Depths' to create natural juice packaging that would reflect the farm's "family values" and healthy ingredients.
The natural juice packaging emphasizes the fact that these healthy drinks were produced on a farm. The labels feature "countryside scenery and farming paraphernalia" with large fruits that represent the flavor of each drink and contain the 'Bensons Totally Fruity' title. The packaging boldly labels the healthy qualities of the juice, emphasizing its minimal ingredients and freshness. The Totally Fruity line of juices comes in a variety of flavors that are each combined with apple -- including orange, elderflower, mango, gooseberry and raspberry.
The charming and rustic qualities of this juice's branding draw the eye while simultaneously ensuring transparency in its quality of ingredients.
The natural juice packaging emphasizes the fact that these healthy drinks were produced on a farm. The labels feature "countryside scenery and farming paraphernalia" with large fruits that represent the flavor of each drink and contain the 'Bensons Totally Fruity' title. The packaging boldly labels the healthy qualities of the juice, emphasizing its minimal ingredients and freshness. The Totally Fruity line of juices comes in a variety of flavors that are each combined with apple -- including orange, elderflower, mango, gooseberry and raspberry.
The charming and rustic qualities of this juice's branding draw the eye while simultaneously ensuring transparency in its quality of ingredients.
Trend Themes
1. Farm-to-table Packaging - Opportunity to create packaging designs that highlight the farm-to-table concept and promote transparency.
2. Minimalist Ingredients - Opportunity to emphasize minimal ingredients in packaging designs to cater to health-conscious consumers.
3. Rustic Branding - Opportunity to create charming and rustic branding that appeals to consumers seeking authenticity and natural products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to revamp their packaging designs to align with the farm-to-table movement and promote healthier ingredients.
2. Graphic Design - Opportunity for graphic design firms to specialize in creating packaging designs that reflect minimalist ingredients and rustic branding for natural products.
3. Agriculture - Opportunity for agricultural businesses to explore value-added products like natural juices and capitalize on the demand for farm-to-table options.
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