Cornish Orchards Pays Homage to its Roots With New Packaging and More
Grace Mahas — August 12, 2021 — Marketing
References: cornishorchards
Cornish Orchards, the award-winning cider producer from Duloe, recently debuted its artisanal cider range with contemporary and refreshed packaging. The new visual identity pays homage to the brand's roots with a design that celebrates the natural beauty and abundance that surrounds the Westnorth Manor Farm in Cornwall, the brand's home since 2000.
To promote the new packaging, Cornish Orchards announced plans for "pub garden takeovers" at The Anglers in Teddington and The Ship Inn in Langstone. The venues will feature branded garden bars as well as customized dishes that draw inspiration from "Cornish ingredients and pairing options that complement the full Cornish Orchards cider range."
The new visual identity will help the brand drive new consumers to the expanding category.
Image Credit: Cornish Orchards
To promote the new packaging, Cornish Orchards announced plans for "pub garden takeovers" at The Anglers in Teddington and The Ship Inn in Langstone. The venues will feature branded garden bars as well as customized dishes that draw inspiration from "Cornish ingredients and pairing options that complement the full Cornish Orchards cider range."
The new visual identity will help the brand drive new consumers to the expanding category.
Image Credit: Cornish Orchards
Trend Themes
1. Artisanal Cider Packaging - Opportunity for artisanal cider producers to revamp their packaging and create a contemporary design that stands out in the expanding category.
2. Branded Garden Bars - Opportunity for alcohol brands to partner with pubs and bars to create branded garden bars and increase brand awareness through immersive experiences.
3. Customized Pairing Dishes - Opportunity for food and drink establishments to customize dishes that complement a specific brand and create unique pairing options for customers.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity for alcoholic beverage producers to revamp their packaging and increase brand awareness through immersive experiences.
2. Hospitality - Disruptive innovation opportunity for hospitality establishments to offer customized pairing dishes that complement a specific brand and create unique menu options for customers.
3. Marketing - Disruptive innovation opportunity for marketing agencies to help alcohol brands create branded garden bars and increase brand awareness through immersive experiences.
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