Dove x Crumbl Cookies Shares Sweet, Treat-Like Scents
Laura McQuarrie — December 3, 2024 — Marketing
References: hip2save
Crumbl, the brand known for its fun flavors and weekly rotating menus, teamed up with Dove to drop a collection of sweet-smelling personal care products—and the Dove x Crumbl Cookies collection is set to hit physical and digital shelves soon.
Fans of all things with near-edible scents will adore the fragrant lineup, which will include products like aluminum-free Confetti Cake Deodorant that smells like a warm sugar cookie slathered with buttercream frosting. Those who love Crumbl's soft and chewy Lemon Glaze cookies can look forward to the collaboration's Lemon Glaze Deodorant and Lemon Glaze Hand Wash for a layered personal scent experience.
For elevated, indulgent daily care, the collaborators are also introducing moisturizing liquid body wash and body scrub.
Fans of all things with near-edible scents will adore the fragrant lineup, which will include products like aluminum-free Confetti Cake Deodorant that smells like a warm sugar cookie slathered with buttercream frosting. Those who love Crumbl's soft and chewy Lemon Glaze cookies can look forward to the collaboration's Lemon Glaze Deodorant and Lemon Glaze Hand Wash for a layered personal scent experience.
For elevated, indulgent daily care, the collaborators are also introducing moisturizing liquid body wash and body scrub.
Trend Themes
1. Gourmet-scented Body Care - The merging of gourmet food fragrances with personal care products is captivating consumers seeking unique, sensory-enhancing experiences.
2. Cross-brand Collaborations - Collaborating across disparate industries like food and personal care is creating fresh, buzz-worthy product lines that appeal to niche markets.
3. Edible-inspired Deodorants - Introducing scents inspired by popular cookies into deodorants offers a novel twist that could disrupt traditional olfactory expectations in personal care.
Industry Implications
1. Personal Care - Infusing personal care products with popular food scents taps into a consumer desire for premium and intriguing daily routines.
2. Fragrance - The fragrance industry is being invigorated by unconventional scent pairings, drawing inspiration from the culinary world to redefine product appeal.
3. Food and Beverage - Food and beverage brands are finding new market opportunities by extending their unique flavors and aromas into non-edible product categories.
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