Franzia's Lawn Inflatable-Cab Lets You Show Off Your Love of Boxed Wine
Katherine Pendrill — December 4, 2022 — Pop Culture
References: shop.franzia & ca.sports.yahoo
If you're looking for some unique Christmas decor this holiday season, Franzia has you covered with its new outdoor lawn ornament dubbed the 'Lawn Inflatable-Cab.'
Franzia is a wine brand that's known for its reasonably priced boxed wines and its quirky online shop. After already debuting a collection of wine-themed sweaters, socks, and onesies, the brand has now added an inflatable lawn ornament into the mix. The new Lawn Inflatable-Cab is a big inflatable law ornament shaped like a box of Franzia wine. The decoration is three feet wide by five feet tall and comes in both Cabernet Sauvignon or Sunset Blush options. The inflatable is even topped with a little red Santa hat for that extra dose of holiday cheer. As Franzia Marketing Manager Katie Hoefs explains, "At Franzia, we are always looking to provide new ways for our fans to show off their enthusiasm for the brand. This holiday season, we are taking things to the next level."
Image Credit: Getty, Franzia
Franzia is a wine brand that's known for its reasonably priced boxed wines and its quirky online shop. After already debuting a collection of wine-themed sweaters, socks, and onesies, the brand has now added an inflatable lawn ornament into the mix. The new Lawn Inflatable-Cab is a big inflatable law ornament shaped like a box of Franzia wine. The decoration is three feet wide by five feet tall and comes in both Cabernet Sauvignon or Sunset Blush options. The inflatable is even topped with a little red Santa hat for that extra dose of holiday cheer. As Franzia Marketing Manager Katie Hoefs explains, "At Franzia, we are always looking to provide new ways for our fans to show off their enthusiasm for the brand. This holiday season, we are taking things to the next level."
Image Credit: Getty, Franzia
Trend Themes
1. Wine-themed Lawn Decor - The popularity of wine-themed lawn ornaments creates an opportunity for companies to offer customized inflatable or light-up wine bottles to target consumers who love wine and want to showcase it in their outdoor spaces.
2. Quirky Brand Merchandise - The success of Franzia's wine-themed sweaters, socks, and onesies suggests a growing appetite for playful and quirky brand merchandise that can generate buzz and build customer loyalty.
3. Holiday-themed Inflatables - The rising popularity of holiday-themed inflatables presents an opportunity for companies to capitalize on the trend and offer customizable and unique blow-up decorations to market towards seasonal celebrations.
Industry Implications
1. Beverage - Beverage companies can leverage the popularity of wine and holiday-themed decorations to expand their brand and offer unique merchandise like inflatable boxes or light-up bottles.
2. Retail - Retailers can create partnerships with beverage companies to offer customized holiday-themed inflatable decorations in-store, marketing to consumers looking for unique and quirky holiday decorations.
3. Entertainment - Entertainment companies can market customized inflatable holiday decorations to businesses or organizations that require large Christmas decorations to attract customers and provide festive cheer.
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