B.Ink Wines Come in Two Vibrant Flavor Varieties
Michael Hemsworth — November 1, 2022 — Lifestyle
References: accoladewines & talkingretail
The B.Ink wines have been launched by Accolade Wines as a series of vibrantly flavored libations for consumers to enjoy without having to break the bank. The wines include the Chardonnay and Rosé varieties, which are both branded with paint splash-covered labels to give them a distinctly contemporary appearance on store shelves. The wines are arriving into grocery and convenience stores in the UK, and will be supported by a substantial marketing campaign with consumer sampling taking place in 2023.
Brand Manager at Accolade Wines Anne Uva spoke on the B.Ink wines saying, "We developed B.Ink to recruit new consumers to the category, and now we’re armed with the full range of red, white, and rosé, we’re confident we can drive sales in the months ahead and build awareness of this contemporary, new edition to wine shelves."
Brand Manager at Accolade Wines Anne Uva spoke on the B.Ink wines saying, "We developed B.Ink to recruit new consumers to the category, and now we’re armed with the full range of red, white, and rosé, we’re confident we can drive sales in the months ahead and build awareness of this contemporary, new edition to wine shelves."
Trend Themes
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Industry Implications
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