MoMA Unveils the New Chocolate Room Exhibition by Ed Ruscha
Amy Duong — September 19, 2023 — Art & Design
References: instagram & designtaxi
The Museum of Modern Art in New York City hosts the dynamic installation dubbed the Chocolate Room Exhibition by artist Ed Ruscha. This is a part of the overarching showcased dubbed Now Then and it is essentially an immersive art experience made from chocolate wallpaper as a sensory experience for visitors.
The paper tiles are screen-printed with the sweet and the process is just as intricate as the result. The Callebaut couverture chocolate chips are first melted and then carefully poured into a large silk screen. The chocolate is transferred to paper to then be dried before it is layered into the walls. The aroma of the room is just as one would imagine, with an intoxicating space for chocolate lovers.
Image Credit: Museum of Modern Art
The paper tiles are screen-printed with the sweet and the process is just as intricate as the result. The Callebaut couverture chocolate chips are first melted and then carefully poured into a large silk screen. The chocolate is transferred to paper to then be dried before it is layered into the walls. The aroma of the room is just as one would imagine, with an intoxicating space for chocolate lovers.
Image Credit: Museum of Modern Art
Trend Themes
1. Immersive Art Experiences - The trend of immersive art experiences continues with MoMA's Chocolate Room Exhibition, offering visitors a unique sensory experience with chocolate.
2. Screen-printed Materials - Screen-printing expands beyond traditional mediums to include chocolate, as seen in the intricate process of creating the chocolate wallpaper for the exhibit.
3. Sensory Branding - Brands can explore the concept of sensory branding by incorporating scents like chocolate to create immersive experiences and engage customers.
Industry Implications
1. Art Galleries - Art galleries and museums can innovate by offering immersive art experiences like the Chocolate Room Exhibition to attract visitors and enhance their viewing experiences.
2. Printing and Packaging - The printing and packaging industry can explore new opportunities by applying screen-printing techniques to unconventional materials like chocolate, expanding their range of capabilities.
3. Food and Beverage - In the food and beverage industry, companies can leverage sensory branding techniques, such as incorporating chocolate scents, to create memorable and immersive dining experiences for customers.
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